Assessing Internet Mobilization - Integrating Web Analysis and Survey Data
Type of work: Communication
The aim of this paper is to review some of the core theories of political mobilization in an internet context in order to apprase the benefits and limitations that can be expected from the petitions for political action made by individuals and organizatins through email and website publishing. The potential for mass mobilization and the implications of e‐mobilization on fragmentation are assessed through a case study of a call for protest in Barcelona against the government’s decsion to follow the G20 policies to face the financial crisis. The methodological approach that we use combines web analysis with protest surveys in order to link the individual traits of prticipants to mobilization sources. As in previous studies, we share similar conclusions on the limited advantages for internet to expand mobilization in spite of its potential for proviing entry points for information on political action or for providing individuals with low‐cost diffusion channels to forward petitions. Finally, we identify a decisive role for social networks in overcoming the risk of fragmentation in cyberspace as part of their mobiliztion endeavors.