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Journal of Consumer Research

Citation:

Journal of Consumer Research . Madison: University of Wisconsin. http://www.ejcr.org/

Work data:

ISSN: 0093-5301

Type of work: Journal

Categories:

e-Business & e-Commerce

Includes:

Kristofferson, K., Peloza, J. & White, K. (2014) The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action [e]