Scenarios, Strategy, and the Strategy Process

Citation:

Work data:

Alternate URL:
pdf file http://www.maureen.ohara.net/WASC/GBN_scenarios_strategy_keesvdh.pdf

Type of work: Article (academic)

Categories:

Management and Business Administration

Tags:

foresight, futures

Downloads:

logo of PDF file
Full document:
van der Heijden, K. (1997). “Scenarios, Strategy, and the Strategy Process”. In Presearch. Provoking strategic conversation, 1 (1). Emeryville: Global Business Network.