Scenarios, Strategy, and the Strategy Process
Citation:
Work data:
Alternate URL: http://www.maureen.ohara.net/WASC/GBN_scenarios_strategy_keesvdh.pdf
Type of work: Article (academic)
Categories:
Management and Business AdministrationTags:
foresight, futuresDownloads:
van der Heijden, K. (1997). “Scenarios, Strategy, and the Strategy Process”. In Presearch. Provoking strategic conversation, 1 (1). Emeryville: Global Business Network.