Forrester's Social Technographics

From ICT4D Wiki

Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides). Based on our survey data we can see how participation varies among different groups of consumers, globally.

Want to profile your customers? We've asked about hundreds of brands and behaviors — customers of specific retailers and car owners by brand, for example. Work with us to profile your customer base, then develop a social technology strategy.