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(New page: http://www.forrester.com/Groundswell/profile_tool.html <blockquote>Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see a presentatio...) |
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Want to profile your customers? We've asked about hundreds of brands and behaviors — customers of specific retailers and car owners by brand, for example. Work with us to profile your customer base, then develop a social technology strategy.</blockquote> | Want to profile your customers? We've asked about hundreds of brands and behaviors — customers of specific retailers and car owners by brand, for example. Work with us to profile your customer base, then develop a social technology strategy.</blockquote> | ||
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Latest revision as of 06:55, 24 May 2009
http://www.forrester.com/Groundswell/profile_tool.html
Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides). Based on our survey data we can see how participation varies among different groups of consumers, globally.
Want to profile your customers? We've asked about hundreds of brands and behaviors — customers of specific retailers and car owners by brand, for example. Work with us to profile your customer base, then develop a social technology strategy.
