ICTlogy

Notes from the course Network Society: Social Changes, Organizations and Citizens, Barcelona, 15-17 October, 2008.

Organizations in the Network Society (II)
Santiago Ortiz, Bestiario

To think of the enterprise as a network, as we can think of this course as a network: Visualization tool of the course Network Society

The reality is composed by networks, networks that can understood through the approach of complexity or complex systems. And the definition of the individual, and even the way it learns (Maturana & Valera), can be explained in relationship with the exterior, with the environment, and its relationships.

In this train of though, ICTs can help map and visualize the relationships that are weaved among individuals and organizations, how they get and diffuse knowledge. This can indeed help to build confidence: confidence is based on visibility, thus digital presence enhances confidence by increasing visibility.

Emergence

Many concepts of the complex theory can be applied to enterprises: pattern transmission, movement or changes that emerge from simple rules [see more info: Johnson], etc. E.g., the football club: the players change, the coach changes, the followers change… and nevertheless the club remains “the same”.

Fractals are another way of looking at it: simple structures, combined with exponential repetitions and successions, conform new approaches, constructions, relationships that do take place in reality.

Complexity provides us with tools and a language to approach nowadays (ICT mediated) relationships so that we can understand them, measure them, replicate them. Every so often, people feed the Internet not with content, but with applications, which is another way of saying that they feed the Internet with dynamic ideas.

Visibility, transparency of relationships

They Rule, Hans Rosling: Debunking third-world myths with the best stats you’ve ever seen.

Patterns of emergence: movement, attractors… They create and destroy networks: in the human or animal realms (birds flock 3D).

Share of the radio spectrum, City Distances. Sometimes (Spisi) the results are non-conclusive: we can represent the information but no pattern and/or causability seems to arise.

The notion of collective intelligence, of a sort of “exo-brain”, where relationships are most important in the learning and storing of knowledge (Metaplexity).

And education itself can be understood too as a challenge to represent — and transmit — complex information. For instance, Mitozoos is a simulation game about genetics, where a genome determines a phenotype, and this phenotype the relationships amongst individuals, their ability to survive or endure, etc.

Archivo de la Junta para Ampliación de Estudios e Investigaciones Científicas (1907-1939) to analyse grants to scientists to do research abroad, relating people, years, disciplines and geography.

Q&A

Felipe González Gil: isn’t this the hegemony of the visual? Is it sustainable, due to the effort needed? Is there room for sound? A: we overestimate the real cost/effort of viewing a network. So, it is no hegemony (in a pejorative sense), as it is not elitist; and it is sustainable, just for the same reasons of low cost/effort. Sound has not been analyzed or worked with in depth, and it is true that present tools do not offer much flexibility to experiment with sound and, thus, combine visualizations with sounds.

Personal reflections

The most interesting part of Santiago Ortiz’s speech is the subversion of hypertext: in hypertext, the text is the core, the conceptual unit, and the link or hyperlink a means to relate two different texts (and through several links, to create a network).

In Ortiz’s approach, the core, the conceptual unit, is the link itself. It is the relationships that matter. And they do not matter because they explain how two different things are related, but as an explanatory construct in itself: it is the network that speaks, not the nodes it is made of; it is e.g. how texts are related one to each other that tells us things, not what the texts themselves say.

To do list: try 6pli.

More info

Juan Freire La empresa como interfaz

Juan Freire De la superficie a la interfaz: de la superficialidad a la complejidad

Notes from the course Network Society: Social Changes, Organizations and Citizens, Barcelona, 15-17 October, 2008.

Organizations in the Network Society
Enrique Dans, Instituto de Empresa

The evolution from the oral tradition, to writing, to the press is that of making it possible, between people and along time, communication: first, is lasts; then, is can be replicated. And it was put at the service of the society at a “reasonable” cost. Same happened with the media (TV, radio, etc.) revolution. But still it had a cost, and thus, timespan was expensive and not accessible by everyone. The Internet opens the box.

What’s the impact on organizations?

Ronald Coase: firms exist because of transaction costs.

But now, we can see that these transaction costs have dropped and many people can engage in shared projects at lowest costs [see below, Benkler].

Intellectual property rights are, systematically seen as a barrier, as a new transaction cost that seems (a) useless and (b) induces to circumvention.

A Netocracy is arising that demands a reflection about the needs to rethink some long-established conventions, as Tim Berners-Lee de facto did in designing the World Wide Web.

Some examples of new organizations

• The real innovation of Amazon.com was not selling books online, but rearranging the shelves of the bookshop for each and every customer that “entered” the shop… at (almost) zero cost.
• Ebay made profitable selling some goods by (a) attracting massive amounts of customers while (b) keeping very low the transaction costs.
• Google build an index by having people built it for free: when doing links, when doing searches, etc.
• Napster made music distribution available at low transaction costs.
• Blogger, making it easy to publish content online
• BitTotrrent, to distribute huge amounts of data without having to own a powerful server and access to the Net
• Friendster, to maintain one’s own network
• Keyhole, to put yourself on the map and get geographically contextualized information
• YouTube, to share videos
• FaceBook, making it possible to develop applications and turning the social networking site into a platform

And more and more people are used to work based on the afore mentioned services, plus voice over IP, etc. But still there are different layers of adoption, where early adopters are way beyond the rest of the organizations, that still think about computers. But computer-centric technology/philosophy just does not allow this decentralized way of working, of cutting down transaction costs. Cloud computing is about the opposite of PC-centric computing.

Access to information and the economy of scarcity

We stick to old mental models, based on the scarcity of information, and we tend to collect and store information instead of learning (and teaching) how to find it. The added value is no more in finding, getting, storing the information, but on transforming it.

But it is true that to have changes being done, an added value proposal for that change is to be attached. And evidence shows that it is easier to begin from scratch (i.e. a brand new firm) that bring change on an existing infrastructure.

One added value: peeping through the keyhole. Knowing what’s been told about you / your enterprise.

Access to information and the economy of attention

The amount of information is so huge that it is very difficult to catch anyone’s (e.g. the custormer’s) attention. People shift between media with most ease and at no cost. And not only between media, but between platforms, e.g. from the TV to the Internet.

Some new strategies to catch the audiences’ attention necessarily have to be created: the presentation of the iPhone, the release of Google’s Chrome…

Using social networking software (SNS) might not be a goal in itself where there’s not a natural social network. But using SNS’s capabilities to improve other environments can add value to old or traditional processes.

On the other hand, it well might be a goal in itself, as digital natives will sooner or later enter the organizations and bring with them all the technologies and ways of working of the Generation Y. And, as a matter of fact, this is something that will surely happen.

More info

Notes from the course Network Society: Social Changes, Organizations and Citizens, Barcelona, 15-17 October, 2008.

State of development of the Networked Society
Irene Mia, World Economic Forum

The Global Competitiveness Report and The Global Information Technology Report

The Global Competitiveness Report

A network of experts that reports the state of the economy in most countries of the World (covering circa 98% of the World’s GDP). The network works also on tourism, technology, private investment, etc.

The main goal is seeing why, given different countries with very different frameworks and socioeconomic backgrounds, why some of them behave similarly. It seems that there is a high correlation between competitiveness and e-readiness: ICTs are a general purpose technology that impacts all levels, thus why its relationship with competitiveness.

The Global Information Technology Report and the Networked Readiness Index

To see how countries can benefit from ICTs, how ready are they to enter the Information Society. To do so:

• A proper environment: business environment, government environment, individual environment
• A joint action between all the social actors to work together and share a common vision towards the Information Society
• Readiness, to make usage possible.

A composed index of three subindices:

• Environment: Market, Political/Regulatory, Infrastructure
• Readiness: Individual, Business, Government
• Usage: Individual, Business, Government

Data come from two different kind of sources: hard data, coming from national statistics; soft data, coming from experts that note down their perceptions. There is criticism on this last kind of data, dubbed as subjective; but perceptions, in the Economy, do play an important role, so despite the bias that might arise, it is also a way to gather all subjectiveness from a country’s reality.

Denmark — and other Scandinavian countries — are normally on top of the rankings. They are countries that are very innovative, competitive and wide open to international trade and a way of understanding the World as a global arena. On the other hand, some small Asia-Pacific countries have transformed their economies from having poor natural resources to be able to export hi-tech products and services. Last, some Arabic countries are also quickly scaling up the rankings, the reason being the diversification of their economies beyond oil.

Evidence shows that when there is an acknowledged strategy and philosophy to foster the Information Society (especially between businesses and governments), results are much better at achieving higher e-development goals.

The role of Governments in e-Readiness

The level of government readiness and usage is crucial, as it is a vector that dynamizes the introduction of new technology, the supply of services, the activation of the demand for those digital services, etc.

The case of Estonia

The shift from a planned (soviet) economy towards an open market one.

A huge effort was made to make government more efficient and to provide an appropriate environment so that the digital economy could develop: high usage, computers and Internet at home and at school, high level of e-government, etc.

• Leadership from the top
• Holistic national ICT Policy
• An inclusive information society
• Public-private partnerships

The case of Israel

Strong bet on software and exporting software — coming from a traditional economy based on exports of citrus.

How to create the appropriate environment? The government acted as an “ICT powerhouse”: investment in infrastructures, in R&D, in capacity and skills, in enterprise-university partnerships, firm incubators and venture capital, etc. Even this government “intervention”, it was always seen as “market friendly” and contributing to its dynamization without crowding it out.

The case of Taiwan

Incredible economic development based on hi-tech exports, with a highest share of ICT products worldwide.

Again, the strong role of the government and its vision and leadership. An emphasis on education, high quality training; innovation and investment, fostered through incubation programmes and parks.

Other countries that had high positive changes in their Networked Readiness Raking were China, Guatemala, India, Jamaica, Lithuania, Romania, the Russian Federation, Ukraine or Vietnam. Reasons for success being similar to the ones afore mentioned, including many important changes in education too. On the other hand, Africa or the Western Hemisphere showed poor change, normally due not (only) to lack of infrastructures, but to more fundamental reasons like being able to make change happen, the educational and socioeconomic framework, etc.

Q&A

Q: What does it take to shift one point upwards in the index/rankings? A: We don’t know, because the problem is that each country’s reality is too complex to draw a single model.

Q: In the case of Spain, how will it impact the law of access to the e-Administration or the electronic ID? How ambitious is the year 2010 deadline? A: It surely would, but it will not be in the short run. On the other hand, rankings are comparative, so it not only depends on your own performance but on your neighbours’. Of course, accomplishing deadlines also depend on the complexity of specific countries, so it is difficult to tell.

Q: Why e-readiness and usage measured apart? How it is that usage can be higher than readiness? A: Usage is more about e-government (public services, content, etc.), e-readiness more about strategy and policies.

Q: Are there rankings amongst countries with similar populations? Where’s France? Are there any countries going backwards? A: There are no rankings amongst similar populations, but it does make sense as implementation quite often depends on the total population (both positively and negatively).

Q: Is there any repository of best practices? A: The World Economic Forum publishes their case studies — based on successful practices —, as do some other organizations, but normally not as repositories but within reports, etc.

Q: Andalousia (southern Spain) has implemented telecenters and put computers+Internet in the classroom… but it looks like teachers are not ready to (efficiently) use them in teaching. Have other countries (e.g. Denmark) found the way to (efficiently) promote the use of ICTs in education? A: More than ICT policies, it is about education policies. Finland, for instance, invested highly in teachers and their skills (but also in wages). [see also “more info” below]

Q: Why is the civil society scared of the government having an important intervention? A: Public intervention is a need, and it should be better explained why, but there also is a need to protect the individuals in front of some violations of rights like privacy, security, freedom of expression, etc.

Q: What’s the role of web 2.0 apps in e-Readiness? A: It is especially about the role of the citizenry, the relationship of individuals with organizations, etc. And it will have a positive impact on usage, availability of information, etc.

Q: Intellectual property rights… are a barrier or a protection? A: It surely is a double-edged instrument, and there are reasons to and against having IP rights, and there is no clear positioning about them. What it is clear, is that governments should have a criterion about it and act according to it, coherently and consistently.

Demand or supply policies, push or pull strategies? A: In the case of developed countries (e.g. Spain) that already have some amount of infrastructures and skills, most probably the bet should be on demand-based policies and pull strategies to put the user actively in the equation.

More info

Notes from the course Network Society: Social Changes, Organizations and Citizens, Barcelona, 15-17 October, 2008.

About the importance of the Network Society
Juan Freire, Universidad de A Coruña

Some reflections:

• Elites are disconnected, as is citizenry at large. Debate is needed as the future is at stake.
• The process of change is led by institutions and citizens, intensively using technology, hence technology is a driver of change and deserves close attention.

Concerning the actual state of the situation worldwide, framed by a deep financial — and systemic — crisis, what causes can be attributed to the changes that the Network Society brought, and what solutions could these change that Network Society brings help to contribute. Is it times for a deep change?

Some questions/concepts

Alessandro Baricco, in The Barbarians, states that we are all, in some way, invaders entering new worlds.

Gartner (2008) Hype Cycle for Social Software: any technology first enters a peak of expectations, of excitedness, then falls down through dissillusionment, entering, at last, a slope of enlightenment where real benefits are extracted from a reflected use of the new technology.

Organizations and people might also be in different parts of the cycle, seeing each other as latecomers or as invaders.

Benjamin H. Bratton: what if people adapted to the net, and not the other way? What if the network was the platform, and the “real” economy adopted it as its natural framework?

Michel Bauwens: this is no more capitalism, nor communism, but communalism.

Notes from Tim Berners Lee’s investiture ceremony as doctor honoris causa, Open University of Catalonia, Barcelona, October 10th, 2008.

Manuel Castells: Laudatio for Sir Timothy Berners-Lee

Quoting Tim Berners-Lee (TBL): the World can be seen as just connections, nothing else.

Net neutrality has to be maintained as one of its genuine foundations, not to create a new digital divide amongst the ones that can freely surf the Internet and those who cannot.

Timothy Berners-Lee

The Web is just a platform for people to do new things.

Lots of things that happen on the web are there just because someone else let them happen, and let people go on with their ideas… just like the Web, that in a first draft was dubbed as vage… but exciting.

Keeping one web is important, securing that computers still speak the same language, the same protocol, one to each other.

Why does the web work? Because one person puts a link, and somebody else follows it. So, understanding people is (or should be) the first step in computer science and, indeed, in designing and developing the Web of the next years. This is the aim of Web Science, to gather under the same roof computer scientists, who know about computers, and other disciplines, the ones who know about people. Web Science is about bridging the people that understand technology and people that understand people. Technology is created for the sake of Humanity, not the other way.

TOC:
Conferences 2.0
Why Academic Blogging
What Is Web Science
Acknowledgments

If I were asked to summarize everything that’s happened at the Oxford Internet Institute Summer Doctoral Programme 2007 here at the Berkman Center for Internet and Society I would, undobtedly, quote Jonathan Zittrain in one of his comments past Thursday: Why did not Academia came up with Wikipedia?

To explain why, I can (1) draw a list of all the applications and/or online resources we used during the course, (2) write a little digression about academic blogging and (3) explain one of my recursive reflections during these days: what is Web Science.

Conferences 2.0

Speaking in public has changed, specially if you pretend the audience to interact. Solemn one way speeches are over; prettily packeted content is too. The full deployment of ways to interact with people and information during the course was astonishing. I might be forgetting some of them, but here comes a rough list:

• Presentation tools, such as PowerPoint or the like. Some speakers also used mind-mapping applications. Some of them uploaded here.
• The Live Question Tool, to publish questions on the fly why listening to the speaker
• Wiki, as the main reference, schedule and content manager of the seminar
• Blogs: many of them.
• Flickr, for the photos
• YouTube and other video streaming platforms to watch some footage
• del.icio.us, for the links
• BibCiter, for bibliographies…
• …and eMule and Ares to share them in PDF or other formats on P2P networks
• H2O Playlists, for academic references in general
• Instant messaging, to keep in touch with people home or students
• Skype, to call home
• One ring to rule them all: OII/Berkman 2007 Summer Doctoral Programme planet aggregator
• One ring to find them: Technorati
• One ring to bring them all and in the darkness bind them: Google Reader
• Facebook, with his corresponding group, to build and manage the social network
• doppler, for the followup geolocation followup
• Also for followup purposes and appointments Twitter or Upcoming
• In the meantime, some of the attendants are sharing their music tastes through Last.fm
• And, of course, there’s always plenty of e-mail.
• And SMSs
• And phone calls
• All these things on mobile phones, public phones (using fixed liines), handhelds, laptops and desktops either connected via wireless or LAN, some owned, some accesible at public points.
• Somebody even watched TV

And yes, most of them we used simultaneously all of the time, some of them were for post-conference purposes.

The fact: number of business cards delivered? Just one, to Samuel Klein in our visit to the OLPC Foundation.

The anecdote: Karoline Lukaschek asked me to borrow a pen for the card. I gave her a pen drive to download into it the photos on her camera card. Well, she just wanted to sign the greetings card for the Berkman staff. Weird.

Why Academic Blogging

The use and goals of these tools were many, but the main philosophy behind was absolutely the same: disclosure. Disclosure and engage in the conversation. As stated by John Palfrey himself the first day, blogging (and diffusion in general) will be the default; anyone interested in not to be blogged or whatever, should manifest it explicitly.

I still remember the reticences around when the MIT set up the OpenCourseWare project: nobody’s gonna enroll in your courses anymore, they said. Well, the reaction to this Berkman disclosure policy has been twofold and crystal clear:

• For those not being able to attend the course, infinite gratitude (I’ve got e-mails) for sharing the materials, the experiences, the reflections, etc.
• For those aiming to attend the course, no crowding out effect at all but the contrary: the awaiting of a long long year before the call for applications for SDP2008 is out. I’ve got e-mails too.

But besides this unselfish sharing of knowledge (I wasn’t actually being unselfish, but just taking notes on my geeky notebook: WordPress) the real thing has been networking. On one hand, the ones blogging during the seminars have created a densest grid of posts, interlinked ones to others, and by thus enriching one’s own posts about a subject or session.

On the other hand, some posts got out of the circle and were mentioned by some other people such as John Palfrey, Ethan Zuckerman or Doc Searls, to name some of the ones that linked to me. Other faculty linked other attendants as well.

And not just contact, but also good input, as Julen’s on the XXVIIth session about IP incentives and peer production.

Reversely, I could almost close the circle I opened when I first met online Tobias Escher, by meeting in person Helen Margetts and Ralph Schroeder, both working with him. The circle will actually close formally in September in York when I’ll meet Tobias himself.

What Is Web Science

This eagerness to use these many online tools leads me to my next topic of reflection. Because, somehow, I think it can be used as some kind of proxy to measure what has been one of the recurrent subjects of personal analysis these days.

Related to the Internet, in particular, and this ICT enhanced society, in general (informational society, information society, knowledge society… whatever), I believe there are two opposite approaches to do research about it.

The first one, the traditional approach, is taking the changes in the society as a second derivative: I do research in Intellectual Property and I found that the Internet is changing my field of knowledge, the target of my research, hence, I will study the interaction between Intellectual Property and the Internet.

Second, the one I’d call the Web Science approach and is better explained with an example: I want to explore the concept of the Digital Native (I actually do, specially his relationship with the concept of e-Awareness). To do so, I must know about psychology and neurosciences (as Mark Prensky did), about how technologies work (Web 2.0, usability, server-client technical relationships, AJAX), sociological implications (social networks, digital identities), economical (broadband diffusion, mobile penetration), legal (cybercrime, intellectual property, spam), political (civic engagement, hacktivism, e-democracy), education (e-portfolio, personal learning environments, long-life learning, e-learning, game-based teaching), communication (citizen journalism), art and culture (mashups, rip-mix-burn), and the longest et caetera ever.

People I know range from one endpoint to the other, being myself, philosophically, no doubt in one of the furthest edges of the Web Science approach. I don’t think there’s a best or a worst approach, but I also believe that:

1. Some aspects of today’s (and tomorrow’s even more) life can only be fully explained (if possible) through a Web Science approach, e.g. Digital Natives
2. Some other aspects can be perfectly be approached in the traditional way, but will require a “digital effort” that, if not done, no valid conclusions can emerge from such researches. Cybercrime is, all in all, crime, but it will be absolutely necessary to understand what an ISP or an IP is, what and how works digital watermarking or hashing or electronic certificates, the technical difference between phishingh and pharming. Or why e-Democracy and e-Governance will be “2.0” (and what this exactly means) or they just won’t be. Or why the number of secure servers is a good proxy to measure e-Business (I owe Michael Best pointing me to this last one, thank you!).

And I suspect that, besides our darkest geeky side, most of the scholars signing up to each and every new next killer app of the year just pretend to analyze things from the inside, to learn by doing, to catch up with our recent digital nationality.

The answer to the question Why did not Academia came up with Wikipedia? is, under this train of though, quite easy: we were far and outside. In another galaxy. In a dimension made out of atoms and time.

Acknowledgments

I can help but end this series of articles by thanking the people that made possible one of my best fortnights so far, both at the intellectual and emotional levels.

Amar Ashar, Suzanne Henry, Colin Maclay, John Palfrey, Jonathan Zittrain, Marcus Foth, Urs Gasser and Ralph Schroeder — the core organizing committee, if I’m not wrong — deserve my highest gratitude, the one you pay by giving them your home keys and a bed in your best room when they’re around town, just that one.

The Faculty leading the seminars is one of that treasures you’d like to keep forever, specially when knowing that they came just for the pleasure of it — and how accessible, willing to share and how good listeners they were.

The attending students — my colleagues… my friends — are responsible for one of my worst headaches (knowledge overload) and heartaches (emotions overdose) ever. Never forgive you about that. I mean it. I just wish the hangover will last for long if not forever… or even get worse.

Last, but not least, I have a huge debt with Tim Kelly, Pere Fabra and Julià Minguillón for their support in me coming here. You all added up to make it possible: thank you, thanks a lot.

More Info

• My SDP Square Metre, by Daithí Mac Síthigh
• Wrapping up: SDP, by Daithí Mac Síthigh
• SDP 2007; My Final Report, by Joris van Hoboken
• Berkman Buzz, week of July 23, by Patrick McKiernan