IV Congress of CyberSociety: Digital Indicators for the Information Society

The IV Congress of CyberSociety is taking place from 12nd to 29th November 2009.

The Congress has since the first edition become a virtual agora to debate about how Information and Communications Technologies are transforming the Society as we know it, making it become a CyberSociety, an Information Society, a Knowledge Based Society, a Network Society… whatever!

The event is structured in 6 topics that gather more than 40 work groups.

The Fundació Observatori per a la Societat de la Informació de Catalunya (Catalan Foundation Observatory for the Information Society — FOBSIC) has put up a work group about digital indicators and has kindly invited me to be part of the coordinating committee. Despite what is stated in the schedule, the call for papers is still open, as the work group was created past the deadline. Here comes more information about the work group:

Digital indicators for the Information Society

Keywords:

digital divide, information society, ICT, e-government, e-administration, technological convergence, inclusion, new economy

Initial questions:

  • Are current indicators useful for measuring the Information Society?
  • How do we measure the social networking sites usage level?
  • What are the best indicators to measure the effective usage of Web 2.0 tools like youtube, myspace, facebook, twitter, flicker, eyeos, etc.?
  • How do we analyze early adopters and advanced users in matters of ICTs?
  • What are the attitudes that motivate intensive ICT usage for leisure purposes?
  • Should the focus be put on data provision, or on building websites to enable access to data?
  • How is it that statistics from reference international institutions, like Eurostat, do not measure data from microenterprises?
  • What is the optimal periodicity to generate ICT stats?
  • What are the parameters that should be taken into account so that comparisons can be made possible?
  • What sort of diffusion should statistical data and indicators on the Information Society have?

Work Group description:

Reflecting about the indicators that measure the degree of development of the Information Society is a most interesting exercise indeed.

Nowadays, Information and Communication Technologies (ICTs) are a crucial part of our daily lives and talking about the “Information Society” really means talking about the “Society”, as almost everyone has access to digitally generated content that they get and visualize by means of mobile phones, TV sets or the Internet. Thus, issues related with measuring the degree of access and usage of ICTs by the society have a larger relevance than often goes unnoticed.

Useful indicators, new Internet tools at people and organization’s reach, effective usage of ICTs, the bridging of the digital divide in some aspects vs. its increase in other ones, or the possibility to compare indicators are issues that well deserve talking, reflection, contrasting and sharing different opinions and points of view.

Coordination:

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PhD Thesis Defence: Measuring digital development for policy-making: Models, stages, characteristics and causes

Today it’s my PhD Thesis Defence, with the following people:

Dissertation supervisor: Tim Kelly

Composition of the committee:

  • President: Tim Unwin (University of London)
  • Secretary: Joan Torrent Sellens (UOC)
  • Members: Robin Mansell (London School of Economics)
  • Bruno Lanvin (INSEAD)
  • Laura Sartori (Università di Bologna)

Substitutes:

  • Gustavo Cardoso (Instituto Superior de Ciências do Trabalho e da Empresa)
  • Rosa Borge Bravo (UOC)

The slides for my PhD Thesis Defence. Enough said…

Go to original site to see the slides: http://ictlogy.net/?p=2852

More information about the PhD, here: http://ictlogy.net/tag/phd

 

Update post-defence:
The examining committee says… Excellent!!!

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PhD Thesis Defence and Acknowledgements

I don’t usually go personal in this blog, but this is a very special occasion:

On September 8th, 2009, at 18:00h, in Barcelona, I’m doing the defence of my PhD thesis Measuring digital development for policy-making: models, stages, characteristics and causes, which deals about the digital economy and whether governments should help in its development for it might have a positive impact on the real economy and on the society at large (say “aye” to everything).

Scholar orthodoxy does not allow me (yet) to upload here the original manuscript, though some teasers can be found at my notes on the seminar I did at the Catalan Government Department for the Information Society (Measuring digital development for policy-making: Models, stages, characteristics and causes. The role of the government) and the presentation I did to my colleagues of the i2TIC research group (Measuring digital development for policy-making: Models, stages, characteristics and causes. The role of the government) — same titles: the former with notes, the later with some more information.

Thus, so far there’s only room for waiting… and acknowledgements. This is how my PhD thesis begins:

Dedication

To the people that pushed, that pulled and that accompanied me on the way:

To my parents, Ismael and Mª del Pilar, for having always stayed behind me and pushing me ahead with the best of gifts ever: education.

To Pere Fabra Abat, for staying in front of me by committing to my project and making out of me a scholar.

To Mercè, for staying besides me by grace of a Benedettian deal; for letting me know, every day, that I could count “con usted / es tan lindo / saber que usted existe / uno se siente vivo”.

Acknowledgements

My first thoughts in this section necessarily go to Tim Kelly. I will never find the words to thank him for his time, the only thing in the world we (still) cannot buy, and I much regret the fact that I will have little chance to pay him back for all his personal dedication. Of all the things I owe to him, I will just mention confidence, almost blind confidence, when he accepted to supervise my dissertation. Confidence, almost as scarce as time.

This dissertation somehow has its roots planted in 2001, when I first took the path of ICT4D. Hanne Engelstad and Yolanda Franco, Joan Fuster and Carles Esquerré were there to join me in to build an audacious project that made of me a professional. Remei Camps joined shortly afterwards, followed by Mónica Choclán, and Josep Salvatella came in and out with most valuable advice. Thank you so much.

Joan Torrent, Francisco Lupiáñez, and Pilar Ficapal were crucial in the third part of the dissertation – and, personally, at many other stages. They deserve a lot of credit for many of the successes that might be in the quantitative part of the dissertation: I am glad I did follow their advice. Joan gave me extra advice in some formal aspects of the dissertation which I highly highly appreciate.

To Agustí Cerrillo, David Martínez, Miquel Peguera – especially for taking it very personal –, Diana Amigó and my other colleagues at the School of Law and Political Science of the Universitat Oberta de Catalunya for endless and friendly support when I needed it most (i.e. throughout the whole process).

I owe big gratitude to the anonymous reviewers that sent feedback with most interesting suggestions about the original manuscript.

I am in debt to Tim Unwin (ICT4D Collective, Royal Holloway University of London) for – amongst other things – trying to build a discipline out of the blue and coming up with the Annual ICT4D Postgraduate Symposium and for his commitment and support for novices in the field. The three editions (so far) of the symposium have been amazing learning places. Besides Tim, thanks go to other faculty that thought the project was interesting enough to take part in it: Erkki Sutinen, Khalid Rabayah, Seugnet Blignaut. A special thought goes to Gudrun Wicander, Florence Nameere Kivunike, Isabella Rega, Marcus Duveskog, Annika Andersson, Mathias Hatakka, Marije Geldof, David Hollow, Peter Rawsthorne, Paolo Brunello, Evelyn Kigozi Kahiigi, Ugo Vallauri, Clint Rogers, Mikko Vesisenaho and all other participants for making it possible and unselfishly sharing their knowledge and warmth.

I have enormous gratitude to John Palfrey, Jonathan Zittrain, Urs Gasser, Marcus Foth, Amar Ashar, Mike Best, Ethan Zuckerman and the rest of the faculty and participants in the Oxford Internet Institute Summer Doctoral Programme 2007, held at the Harvard University’s Berkman Center in July that year. There have been few times when I have worked so hard and even fewer times when it was so worthwhile.

I have a big sense of gratitude to Dennis McCauley (The Economist Intelligence Unit) and Irene Mia (World Economic Forum) for the time they spent with me and the patient answers to my questions on their respective indices.

A special thought goes to Amy K. Mahan. I’d really love it if you could have read these lines. Thank you so much for the information you sent and the warmth with which you sent it.

Justin Smith (Inside Facebook) and Linda Collard (Synovate) sent, respectively, valuable data on Facebook and Social Networking Site: I really appreciated that.

To Ben Compaine (Boston University), Mike Jensen (IT Consultant) and Phillippa Biggs (International Telecommunication Union) and Divakar Goswami (LIRNEasia): thanks for the dialogue.

To María Rosalía Vicente Cuervo (Universidad de Oviedo): thanks for your own dissertation and kindness.

Very very… very special words to Alison Gillwald, Charley Lewis, Christoph Stork, Khaled Fourati, Alex Comninos, Steve Esselaaar and all the people at the LINK Center: your work rocks. Everybody should recognise about its value and, most important, its relevance and the difficulty of doing it in the most challenging continent. You deserve my deepest admiration.

I deeply admire George Sciadas for his work represents a turning point in the debate about e-Readiness and the measuring of the Information Society. I also do want to thank you for writing back after the confusion: that was really kind.

Richard Heeks (Institute for Development Policy and Management, University of Manchester) deserves my deepest admiration too for also contributing to build a discipline out of the blue and, indeed, for sharing the making of it online.

Teresa Peters and people behind Bridges.org have my deepest recognition for, in my opinion, having drawn the blueprints of e-Readiness.

Manuel Acevedo, ICT4D Consultant and another brother in arms at the PhD programme, is able to mix cleverness and kindness in unprecedented ways. Thanks for Madrid, Sevilla, Bonn, Gijón and those still to come.

To the Italian cluster: Paolo Massa (Scientific and Technological Research Centre of Bruno Kessler Foundation), Marco Zennaro, Enrique Canessa and Carlo Fonda (Abdus Salam International Centre for Theoretical Physics): Thanks for just being great.

John Daly (Development Gateway) edited one of the first – if not the first one – ICT4D blogs I ever read, always coming up with interesting news and insights. I am also in debt to other ICT4D and Information Society experts who shared their knowledge through their blogs (and other digital platforms): Christian Kreutz; Mikhail Doroshevich; Florian Sturm, Martin Konzet and all the people at ICT4D.at, Jon Camfield, Ricard Ruiz de Querol, Tryggvi Thayer, Enrique Dans, Jaume Albaigès and Olga Berrios.

Same as above, but at the institutional level: LIRNEasia, i4d journal, TIER, CIS Washington, PEW Internet Project: please do keep on publishing your stuff.

The ivory tower wouldn’t have crashed down without the friendship of the Spanish ICT4D and NPTECH community, to whom I owe the unquestionable honour to be always kept in their minds José Antonio “Tito” Niño (Spanish Red Cross); Agustí Pérez Foguet and Enginyeria Sense Fronteres Catalunya; Yolanda Rueda, Adrien Mangin and the people at Fundación Cibervoluntarios; Paco Prieto, Jimena Pascual, Josema Alonso and the people at Fundación CTIC; Jordi Duran, Ramon Bartomeus & the people at iWith.org; Frederic Cusí, Cesk Gasulla and the people at Fundación Esplai; Xavi Capdevila and Guillermo Rojo at Fundació FIAS; Valentín Villarroel and Ingeniería Sin Fronteras Madrid; Carlota Franco, Mar Vallecillos, Elena Acín, Paloma Ortega, Marta Reina, Marisol García, Paloma Fundación Chandra; Mai Escobar and Fundación Bip-Bip; Àlex Garcia-Albà and Alexandra Haglund-Petitbó at Agència Catalana de Cooperació al Desenvolupament; Rafael Ruipérez Palmero at AECI Colombia; Gemma Xarles at the Escuela Virtual para América Latina y el Caribe.

Robert Guerra (formerly ICANN and TakingITGlobal, now Freedom House) and Michael Trucano (infoDev at The World Bank): thanks for counting me in.

I want to thank Karin Deutsch Karlekar and Sarah Cook for letting me participate in the reviewing of the questionnaire for the first edition of the Freedom on the Net report. That was a thrilling thing to be in from the start.

A thank you, and a big kudos to the organizers and participants of the Web2fordev conference in Rome, for making of it a milestone in several senses.

I owe César Córcoles (School of Computer Science and Multimedia Studies, UOC) an explanation (or an apology) about communicating vessels and non-reciprocity (or imbalance, to be fair) in knowledge exchange. Stop it, so I can pay you back.

Enric Senabre, a brother in arms at the PhD Programme, might be surprised to find himself here. This is the price you pay for humbleness.

Julià Minguillón and Josep Maria Duart, (UOC UNESCO Chair in e-Learning – the both of them – and RUSC Review of ICTs and Education – the latter), Agustí Cerrillo (Master in e-Administration) and Rosa Borge (Master in e-Governance) have a curious way of helping people out by giving them more work. It’s insane, but it’s fun, especially when it is related to one’s own research interests.

Mercè wants to appear in the acknowledgements section too – despite already appearing in the dedication which I tell her is better –, so here you are.

There is some supporting people that I might have forgotten: exhaustion plays havoc on memory. My humblest apologies to those who consider having earned for themselves being cited amongst these lines.

À Evite A.: “Perdono tutti e a tutti chiedo perdono. Va bene? Non fate troppi pettegolezzi”.

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Darwin at the Information Society: adaptation (and benefits) or extinction

On Wednesday 10th June 2009, I’m giving a conference at the Centre d’Estudis Jurídics i Formació Especialitzada, Justice Department of the Government of Catalonia (Spain). It is framed in the Web Sessions series to debate about the changes and impacts of the Information Society. My conference is called Darwin a la societat de la informació: adaptació (i beneficis) o extinció (Darwin at the Information Society: adaptation (and benefits) or extinction).

[click here to enlarge]
[cliqueu aquí per a una versió en català]

As the presentation shows, the speech is made up of four parts or general ideas:

  1. The industrial era — or the industrial economy — is based (among many other things) on two main issues: scarcity and transaction costs. These two limitations have shaped the world as we know it, especially institutions: schools, parties and governments, firms, civic associations… When shifting towards a knowledge based economy, both issues of scarcity and transaction costs fall down into pieces. Will institutions, and intermediation in general, follow?
  2. Second part is an overview on some of these institutions, and how their models and, sometimes, their sheer survival is threatened by these radical changes on costs and scarcity. Some will violently disappear, some will just fade, some will suffer adaptations along the following years. All in all, it’s about the risk of exclusion from society — not digital exclusion —, the risk of becoming worthless.
  3. Thus, there might be a need for new (digital) competences to face the present and the nearest future. These competences (to be acquired both by individuals and institutions) will be necessary to interact with each other and rebuild how we learn, work, or engage in politics or everyday life.
  4. To foster the acquisition of these competences some policies to foster the Information Society will have to be put to work, and the role of the government seems to be a crucial one

I will conclude that it all is a matter of bringing on changes while making sense of them.

More information

I want to heartily thank Jordi Graells for giving me the excuse — actually, to push me — to sit down and put together some ideas that had been rambling on my mind for some time. The title is his and it was great inspiration that helped me in weaving those ideas together. Not surprisingly, his work with the Catalan e-Justice Community (Compartim) is a most inspiring one too.

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Perspectives of the future and prospectives about the role of the Net in Educational Innovation

On Friday May 15th, 2009, I took part in a round table about Educational Innovation in the framework of the ForumRed’09, a meeting about education, the Net and the collective web organized by the School of Communication, University of Seville (Spain).

The round table was cleverly chaired by Juan José Calderón and participated by Julen Iturbe, Tíscar Lara and I.

After a first exposition from each of the participants about the topic of the title, Juan José Calderón would drop his questions on the table and then they’d be more or less answered or commented by some or all of us. What follows are the notes I took during the event, unedited, uncut, as raw as they came. They are nor complete or comprehensive, so important data might be missing. My apologies to the other speakers for not make justice to their insights here — fortunately, the event was taped and will hopefully be soon released online.

Tíscar Lara

Should we be talking about teaching innovation or about student/learning innovation? Isn’t it the student the one that is innovating? Where are people socializing one to each other? Where is learning innovation happening? What’s the role of expanded education? Of informal learning? How do we integrate these phenomena?

Isn’t there a crisis in the segregation of roles between teachers and students? How do teachers learn? Aren’t teachers also learners, and learners that are learning on the Net?

Ismael Peña-López

We’ve been living in a world based on transaction costs: enterprises (the transaction costs of production and distribution), political parties (the transaction costs of direct democracy), schools and universities (the transaction costs of gathering all knowledge)… The Internet cuts down to almost zero most costs of transaction related to knowledge management. And, hence, the need of intermediaries: end of some industries? end of political parties? end of universities?

A new role for knowledge workers: to monitor knowledge, to hub it towards third parties, to enable these third parties and empower them in knowledge management terms.

Julen Iturbe

We’re living a shift from a lab that acts as a simulator for entrepreneurs towards real engagement in the economy and real entrepreneurship. The student is empowered with a more active role enabled by this crisis of intermediation and the fall of transaction costs.

  • A change in the idea of student: responsible of their own learning processes. There are no handbooks, no syllabuses, etc.. It is the student who defines the syllabus and seeks their own learning resources.
  • The teacher is no more a teacher but a tutor, and normally an entrepreneur themselves.
  • The classroom has no more sense in this model, especially as a physical concept that increasingly implies constraints (of time and space). Students can design physical spaces themselves according to their own needs.
  • What’s the sense of time? How do we measure the amount of hours required for a specific “subject”? How do we fit all the hours spent — offline and online — working on a project/subject?

No maps for these territories?

Juan José Calderón: there are new territories for which we have no maps [a statement which reminds me of William Gibson’s No maps for these territories]. What should we do? Are we in a crisis?

Julen Iturbe: there are (new) generations that feel comfortable enough without maps. That even feel uneasy when the whole path is paved and would rather have more freedom to define their own ways.

Crisis? There’s increasing evidence that students know more than teachers or experts at large.

Ismael Peña-López: I see three “evolution” patterns (simplified):

  • Darwin: species change as better phenotypes survive and worse phenotypes extinct
  • Lamarck: species change by adapting themselves to the environment
  • Meteorite: a meteorite directly kills species by overturning the landscape and some species survive and reign

We have to assume that a meteorite will fall on some “species” (e.g. paper journals, the distribution of CDs). And that some other “species” might just die out and leave no trace (one or two generations of “digital immigrants”). But we have to work the Lamarckian path so to minimize casualties: learn to learn, learn how to map territories or live in unmapped ones, teach competences that enable skills acquisition, bridge old an new… No revolution but evolution.

Tíscar Lara: think with a mobile phone logic: traditionally, switches have one and only one purpose (turn on the radio, switch on the lights, connect the washing machine). But mobile phones have keys with several purposes or functions. And trying to teach each and every function of a single key is useless. We have to teach the rationale behind the multifunction switch. There is no need to know the whole map of features, but learn how to take decisions with incomplete information, and learning in the process.

Put the focus on the purpose, and then discover the tools that can help me in achieving this purpose. And this is risky, and we are risk-averse, reluctant to change. But we have to learn to live with risk and failure. And we have to acknowledge that we are living in critical times, which will help in surviving this crisis.

Collaborative networking

Juan José Calderón: Are we ready for collaborative networking? Can we produce open content?

Julen Iturbe: content will increasingly be open, and this is an unstoppable trend. We should, nevertheless, put the stress on the difference between information and knowledge. In social networking sites the focus is in the “social”, and it is not about content, but networked people. And we learn not through content, but through people: content (publications and so) are but means to identify and reach people.

A problem with the actual system of acknowledgement of diffusion of science is that it is not related with the reality. The practitioner and the scholar do not share the same agoras where to exchange knowledge, and open publications seem to be bridging this chasm.

Ismael Peña-López: we are prepared to collaborate and teamwork and is has historically been this way. The problem is that we are assigning two different goals (diffusion and assessment) to the same tool: journals/papers/essays.

Open content has made diffusion quick and free, and creates tensions with the other goal: assessment. We should focus on assessment methodologies, which are dragging collaborative work as we do not know how to assess it (or are not able to).

Tíscar Lara: we have forgotten how to collaborate and teamwork. And we have to teach again how to, teach how to get over learning routines, already known and comfortable to be carried on.

On the other hand, scholarly journals have played havoc on knowledge diffusion in two ways: On the one hand, they are more focused towards assessment/accreditation than to diffusion. On the other hand, it does not catch knowledge that is produced outside of the system.

Indeed, we should acknowledge all the effort to produce and publish/diffuse knowledge made outside of the traditional/mainstream means, and use it to give credit.

Next steps?

Juan José Calderón: how to go on? next step? what is going to happen?

Julen Iturbe: use the judo philosophy: benefit from the energy and novelty that the student is bringing in, use the “difference” to approach the “different” (the new practices of the younger students).

Ismael Peña-López: we should try not to do the same things in different ways, but novelties should come with no disruptions. An option could also be radically innovative changes but in controlled and piloted projects, in just part of the subject, in just part of the traditional activities, in parallel lines (the revolution within).

Two key aspects for this approach to succeed:

  • the sandbox: a place where to experiment without blowing up everything if it fails
  • the wildcard: a person, or a team, whose only purpose is to be available to help others’ innovation, with relevant information on state of the art instructional technology and methodologies, being able to set up a “sandbox” in hours/days, etc.

Tíscar Lara: promote “full-contact”, because of the idea of contact, of hands-on. Try to bring back emotions and personal interests into the classroom. Try to avoid knowing our students once they’re given their marks… way too late for corrections. Build spaces where to just meet, as persons.

And the web 2.0 (blogs, social networking sites, etc.) do provide valuable tools to make this contact happen, to build affective links and emotional learning. And, by this, break the artificial rivalry between teachers and students, and amongst students and colleagues themselves.

See also:

Julen Iturbe: Innovación Educativa = Bronca.

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Rachel K. Gibson: 2.0 electoral campaigns: how do the new web tools reconfigure local electoral campaigns?

Live notes at the research seminar 2.0 electoral campaigns: how do the new web tools reconfigure local electoral campaigns? by Rachel Gibson. Internet Interdisciplinary Institute, Castelldefels (Barcelona), Spain, May 21th, 2009.

2.0 electoral campaigns: how do the new web tools reconfigure local electoral campaigns?
Rachel K. Gibson

  • What kind of contents? Impact of content on online campaigning and parties (supply-side)
  • Effects on voters attitudes and actual behaviour (demand-side)

Internal side of e-campaigning and factors of web campaign strategy

  • Web strategies: to what extent are parties following an organisational strategy in the use of the web
  • What’s driving this strategy?
  • What effect does web campaigning has? Are old practices being removed and being replaced by web campaigning? How do internal party power hierarchies being affected?
  • Digital divide: organisational resources (the capacity of the party) and individual characteristics (demographics, etc.)
  • Context: level of competition, Internet use in constituency, size of the electorate, professionalisation of legislature, etc.

Some general findings

  • Overall party status identified as most important factor in determining overall presence and quality of sites
  • Overtime this has been questioned, particularly since e-campaigning entered the Web 2.0 era. A participatory Web is a much different framework than setting up just a static website.
  • Suggests (a) that equalisation hypothesis gaining ground over normalisation ideas; (b) that there may be differentiation in use of web tactics
  • If party status (supply side) no longer dominant factor then what explains uptake and usage of technology?

Demand-side explanations of e-campaigns

  • Size of audience: how many Internet users (as a share of the population) and how many of these are visiting the canditates’ or the parties’ websites
  • Mobilisation potential: in general, e-campaigning has been seen to focus on partisans and “preach to converted”, leaving aside “pockets” of potential mobilisation

Organisational implications

  • Obama blended offline and online campaigning: no more “partial” approaches, but holistic crossmedia ones, and integrating old and new techniques
  • Obama’s campaign was based on grassroots and community based, challenging the established power structures and the “war room model”
  • In local campaigns, there’s evidence of an increase of new (online) methods trading-off with face to face traditional methods, and with an increase of the control in local operations

Research questions

  • Is there a difference across parties in the extent to which they adopt 2.0 strategies?
  • Do differences account for demand-side reasons?
  • Is web campaigning supplementing or displacing traditional methods?
  • Is web campaigning decentralizing or concentrating campaigning strategies?

Data from the Australian Candidate Study (ACS) and Australian Election Study (AES), both for 2004.

Australian e-politics timeline

  • 1994 ALP “first” party website.

  • 1996-2001 National parties move online but subnational presence is patchy. Experimental and cautious approach.
  • 2004- expectations heightened for Internet to lay a role
  • 2007 “the next election will be the one (Internet election)” feeling, though the 2007 election already credited for having being really present online and much relying from initiatives on YouTube, MySpace… A novelty in 2007 election was the non-partisan site/initiative GetUp! based on volunteers.

Now: The ALP, pioneer of the Internet, out of government for 11 years. What’s happened online?

  • The general landscape of candidates and parties online has not changed
  • But the ratio of candidates online in major parties has increased, while in minor parties has even decreased
  • Party pages (73% of parties got one) still are the main platforms for online campaigning. Personal sites, e-news and social networking sites follow (circa 40%), and rest of platforms (podcast, videodiary, blog…) have minoritary use.

Factor analysis to identify candidate’s use of web campaining showed three factors: web 2.0, web 1.0 and personal sites. Major parties focus on personal sites, and the Greens have a more 2.0 approach.

Concerning voters, their use of the Internet to get information during elections is steadily increasing. Indeed, mainstream media (radio, TV, newspapers) are losing followers while the Internet is both in absolute and in relative terms gaining weight and is by far the most used means where to get information. But, mainstream news are nevertheless the preferred option when surfing the web for elections information.

Factor analysis to identify voter’s use of the Internet showed twofactors: campaigning sites (parties’ and candidate’s, etc.) and web 2.0 (mainstream news and media websites, youtube, blogs, etc.). Internet usage does not seem to be different according to social background and socioeconomic status, but it is different according to web use: people intensively using/visiting web 2.0 applications/sites are more prone to vote Green or more progressive parties.

Traditional campaigning has been affected by online activities: less doorknocking, direct mailing or telephoning; same mainstream media appearances; less campaign workers. While web campaigning has grown over time: more effort on personal websites, considering Internet as important in the campaign, etc.

Personal website strategies are not trading-off with traditional campaign, but e-mailing is: the more e-mailing, the less traditional campaigning.

Local candidates are becoming more self-sufficient and it somehow seems that some degree of decentralization has been made possible through online campaigning.

Conclusions

  • The web 2.0 is leading to a differentiation among parties in how they engage in e-campaigning.
  • Candidates appear to share a commitment with web 1.0 approaches; minor parties are more likely to go 2.0; major parties favour personalized independent web sites.
  • Greens’ supporters are more likely to be users of the web 2.0; the demand seems to be driving different web strategies.
  • Not a displacement effect between traditional vs. online campaigning; the web enhances traditional techniques
  • e-Campaigning do not reduce the local level actors and increase a centralized national power; if any, just the contraty

Discussion

Ismael Peña-López: Concerning uptake, usage, etc., is it a matter of party status or budget? The web 2.0 is way cheaper. Could this be the reason for more recent uptake? Gibson: we don’t have data about budgets but it looks like budgets would be a perfectly feasible aspect that could explain some issues. On the other hand, we should be seeing some normalization in this aspect (if the web 2.0 is cheaper, it’s cheaper for everyone), and still some differences between parties exist, and some of them within the web 2.0 arena.

Ramon Ribera: Minor parties don’t get as much coverage in mainstream media as major parties do. This should push them towards a major web 2.0 presence. Gibson: Yes, but we are also seeing that what major parties are doing is bring web 2.0 within their websites (e.g. embedding YouTube videos on their sites), so that these sites become hubs of web 2.0 content, where it is combined. So it might not exactly be a matter of shifting towards a more participatory web or a cheaper one.

Mike Jensen: Are candidates turning a necessity (budget) into a virtue (participation)? Gibson: This is definitely an option. But candidates and parties are also “spending time” that saves little money (and time is money, indeed). So there seems to be evidence that even if it might be true that they’re turning a necessity into a virtue, it is also true that there’s a political will to engage online and go ahead with new (e-)campaigning techniques.

Rosa Borge and Ana Sofía Cardenal: Spanish parties have broadly adopted Web 2.0 tools, being the major parties the ones seemingly the more committed with this approach. Nevertheless, partisans are by far the ones that more intensively use these tools to engage and mobilize.

Ismael Peña-López: in Spain, most parties are using web 2.0 tools, but more than using them they are pestering them, using them for unidirectionally broadcasting same as ever in different ways — this is not the case of partisans and some individual politicians.

Rachel K. Gibson: web 2.0 might find a better ground between elections, to maintain the movement, rather than during campaigns.

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