Digital Competences (II). José Manuel Pérez Tornero: Criteria for Media Literacy Levels

Notes from the course Competencias digitales: conocimientos, habilidades y actitudes para la Sociedad Red (Digital competences: Knowledge, skills and attitudes for the Network Society), organized by the CUIMPB, and held in Barcelona, Spain, on July 16th and 17h, 2009. More notes on this event: competencias_digitales_cuimpb_2009.

Criteria for Media Literacy Levels
José Manuel Pérez Tornero

How do we face investing in digital competences when we are not even investing in education at large?

In general, we practice a contextual hypocrisy, where, depending on the topic or the context, we ask for more and more transparent information, or we just forget about the piece of news. Same happens quite often at the educational level: we ask for more implication of politicians on Education, on ICTs and Education, etc. but we forget, for instance, what happens at the reading (as in reading books) level. And the impact is a chain of events: reading is related with the content industry, and the content industry with the e-content industry. We need a broader and, specially, much deeper scope and vision of things.

Though there actually is a social media production, the entertainment industry is still very powerful as is the gaming industry. In Spain, notwithstanding, both industries are quite small. This has to be taken into account when designing e.g. policies for e-content: is there content? is it produced in the local economy? how important is the content local industry?

This is not (only) a technological change, but a cultural, a linguistic, a social one.

Forecast: DTT as a gate towards the convergence of platforms, ending up with the Internet diffusing all content and thus requiring special digital competences.

In the last 30 years there has been an evolution towards introducing media literacy — or media education — in the syllabuses of formal education. That was a need so that youngsters could understand the culture they are living in.

Many things we’re seeing on the Internet is a replication of the informal education we’ve given our kids, based on the lack of privacy that (a) the consumption society and (b) the surveillance-based political system
require.

One of the main goals of Media Literacy should be encouraging a critical, participatory attitude toward the media. And also try and bridge the divide between the educational system and the labour market, the productive economy, the industry, as increasingly it is culture and society that are shaped by Economics and not the other way round.

There is an urgent need to find media literacy indicators. And these indicators should be used to measure media literacy projects that should be based on some strategies and action lines: definition and context of actions, public awareness, cultural change, etc.

New paradigms, like media literacy, have to be accompanied by technical changes, semiotic changes, new ideologies and an organized socialization.

Components of media literacy:

  • Media education
  • Participation and active citizenship
  • Critical and creative abilities and skills

As important as having good language skills, it is important to have a critical attitude towards that language, to know grammar, to reflect about it, as it is the only way that this language could be used strategically.

Strategic goals

  • Develop a media literacy policy
  • Link media literacy with technological and economic innovation
  • Boost creativity as an essential part of media literacy
  • Promote media literacy as an instrument of active citizenship
  • Reinforce research and education in media literacy

These strategies have to be accompanied by innovation at all levels.

Expected results:

  • feel comfortable with existing media
  • active use of media
  • use media creatively
  • have a critical approach to media
  • understand the economy of media
  • be aware of copyright

Two dimensions of Media Literacy:

  • Skills: use, understanding, communicate
  • Environment: availability, media education

Q&A

Emilio Quintana: is there a different degree of competitiveness in Italy than in Spain? A: In terms of property of media, the sector is more concentrated in Italy than in Spain. Emilio Quinana: yes, but the debate about this concentration is higher in Italy than in Spain.

Q: How will the European Commission regulate the media market? Based on protection? based on freedom? A: It is usual to see artificial dychotomies in the debate about media: freedom vs. censorship, protection vs. closure, free software vs. patents, etc. The EU tries to regulate on a self-regulation basis (which does not work) and co-regulation basis: self-regulation enforced ex-post. A better way to regulate, nevertheless, is raising awareness amongst the population of how media works, so that people can understand what they’re seeing.

Q: how do we invest in human capital in media literacy issues? can we trigger change? A: The only possibility to trigger change is to be analytical and critical about the state of the question.

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Course on Digital Competences (2009)

Digital Competences (I). Boris Mir: The digital competence as a methodological competence

Notes from the course Competencias digitales: conocimientos, habilidades y actitudes para la Sociedad Red (Digital competences: Knowledge, skills and attitudes for the Network Society), organized by the CUIMPB, and held in Barcelona, Spain, on July 16th and 17h, 2009. More notes on this event: competencias_digitales_cuimpb_2009.

The digital competence as a methodological competence
Boris Mir

Boris Mir begins with a description of the Catalan Education system, stating some main characteristics:

  • High ratio of students per teacher, which doesn’t allow for much personalization
  • High rate of drop outs as we move up the educational system (K-12, high school, college…)
  • High decentralization that does not allow for homogeneous methodologies state wide
  • High dependence of the political cycle, meaning that every four years, the educational system can be redesigned from scratch by the new government, breaking any kind of long-term strategy

Competences

We do not have a syllabus designed towards competences, but towards disciplines. And it is within these disciplines that competences are to be developed.

These generic competences are eight: communicational competences, methodological competences, personal competences, and living-with-the-others competences. Within the methodological competences we find “Information treatment and digital competence”. The problem is: whose reponsibility is developing those competences? In an educational system centred on the discipline, whom are the generic competences?

Digital Competence

The digital competence is the combination of knowledge and skills, along with values and attitudes, to achieve goals with efficacy and efficiency in digital contexts and with digital tools. It is interesting to note that the acquisition of knowledge is accompanied by skills, being the main difference that skills can be trained (while knowledge cannot). What’s the difference then between an expert and a competent? Digital competence is reached in the strategic use of different skills in several spheres of action which lead to their respective dimensions of the digital competence:

  • Sphere of learning: learn and generate knowledge
  • Sphere of information: Retrieve, evaluate and manage information
  • Sphere of communication: how we relate with others, communicate, etc. in digital environments
  • Sphere of digital culture and digital citizenship: civic behaviour, political participation, security, etc.
  • Sphere of technology: use and manage technological devices — not the first sphere, not the only one, but one in five

At what point we decide what and when we have to do a web search, or scan a document, or send an e-mail? This is the strategic application of the digital competence, this is what is to be learnt, it’s not easy to, but it’s really fundamental (and this has little to do with when one was born).

State of the question

Few teachers use technology in their work, and the ones that do, they use it to support the traditional teaching practices. Students do alike: support the traditional learning practices, sometimes enhanced or improved by their own digital knowledge, but similar to teachers. Summing up: no methodological changes, no changes of educational goals, no changes of syllabuses.

In general, the computer at home is used for leisure and introduced quite often in the household to “do homework”, though a huge majority agrees that “using the computer” will be a needed requisite in the nearer future.

A Road map?

Possibilities in Education will be:

  • In 1 year: Collaborative environments, online communication tools
  • In 2-3 years: Mobile devices, cloud computing
  • In 4-5 years: Smart objects, personal portal

But, will these potentialities become true? Are we aware of them and their relationship with education? Can we foster them if we do not use or even do not understand them? Are we, at the Education system, going the same path the society goes? e.g. are we banning mobiles in classrooms but dreaming of mobile learning?

What should we do?

  • Raise awareness on a broader conception of ICTs, fostering its methodological and competence-related dimensions;
  • Find out why ICTs have had little impact or low adoption levels in Education and act in consequence;
  • Lead systemic educational changes: it’s not a matter of ITs or technology, but a matter of education and pedagogy and methodology.

Q&A

Q: how do we make the teachers not to be afraid of technology? A: They are not! Students and teachers use intensively the technology for their own personal purposes. But they have their own idea of what a school is, and technology does not fit there. So, it’s not a matter of fear, but a matter of mindsets. The main indicator of success at school is the familiar framework; and the main indicator of educational use of technology is, again, household usage: the digital divide is a knowledge divide, not an access divide.

Joan Carles Torres: We are finding the anti-educational use of ICTs when applied in an old-fashioned way, where the results are worse than without technology. A: Agreed. It’s a matter of change management. It’s better to use the technology that is already socialized; then you can focus on pedagogy and not on technology.

Carolina Velasco: Isn’t it a problem that students are way more tech-savvy that their teachers? A: Agreed, but we should not overstate the digital competence of the students. Yes, they use a lot of technology, but in a very narrow field.

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Course on Digital Competences (2009)

Digital competences: Knowledge, skills and attitudes for the Network Society

The reflection around digital competences that I drafted in Towards a comprehensive definition of digital skills has evolved into the course Competencias digitales: conocimientos, habilidades y actitudes para la Sociedad Red (Digital competences: Knowledge, skills and attitudes for the Network Society), a joint project with RocaSalvatella — especially with Olga Herrero and Genís Roca — who are doing an most valuable work in raising awareness and building capacity in the private and public sectors on e-competences.

The general idea of the course is as follows:

The Information Society implies numerous changes at all levels in our daily life: how we access and exchange information, how we work and stablish cooperation relationships, or how we communicate and interact with individuals and institutions.

These changes have as a consequence new demands for the individual: learning, being a professional or being a citizen in the XXIst century requires some competences qualitatively different from the ones taken for granted just a decade ago. The Information Society requires new knowledge, new skills and, especially, new attitudes that can be grouped under the denomination of digital competence.

“Digital competences. Knowledge, skills and attitudes for the Network Society” will bring access to the most recent approaches to the concept of digital competence according to different social dimensions, including a set of practical experiences of development, application and evaluation of these competences in several spheres of society.

Putting together the course has been an incredible effort because we really wanted to place it in between “Using MS Word to write a job application” and “New competences for the upcoming millennium in a post-structural and post-modern world under the light of the approach of the Habermasian interpretation of McLuhan”.

That said, we convinced — our sincerest gratitude — Cristóbal Cobo, Boris Mir, José Manuel Pérez Tornero, Ismael Peña-López (this one was easy to convince), Howard Rheingold, Joan Torrent, Telefónica I+D (speaker TBC), Laura Rosillo and Gerard Vélez to speak theory and practice of digital literacy from several points of view: education, government, enterprise and civic action.

The aim of the course is to reflect about digital skills and competences, but also to be able to apply that reflection in our daily lives, be it at the personal or at the professional level.

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