Managing complexity for systemic impact: responses to VUCA and BANI environments

In recent decades, the acronyms VUCA and, more recently, BANI have become popular to describe the environments in which we live and work. But, beyond describing the situation or environment as VUCA or BANI, can we do anything about it? How can we change our way of managing projects or promoting impactful public policies? We have compiled below a set of emerging methodologies that allow us to move from theory to practice, from fear to action.

Table of contents

New environments: VUCA & BANI


VUCA appears with the end of the Cold War, with globalization, with the digital revolution, with the financialization of the Economy. Adapting theories on leadership from Warren Bennis and Burt Nanus, it proposes that we increasingly operate in environments:

  • Volatile: the dynamics of change are accelerated and the stages of the situations are short-lived;
  • Uncertain: it is increasingly difficult to predict the future (and science must adapt to post-normality);
  • Complex: where the causal relationships of a phenomenon are multiple and even impossible to define;
  • Ambiguous: since it is difficult to make categorical statements, especially independent of each different situation or context.


Impacted by the COVID-19 pandemic, Jamais Cascio proposes in Facing the Age of Chaos to go beyond the definition of VUCA environments and suggests the BANI framework instead:

  • Brittle: due to the extreme delicacy and contingency of situations, which can change quickly and drastically as a result of any cause;
  • Anxious: in the sense that situations increasingly generate anxiety (due to the difficulty of dealing with them, due to the scope and depth of their impacts);
  • Non-linear: due to the apparent disconnection, in direction and magnitude, between causes and consequences;
  • Incomprehensible: since it is increasingly difficult to understand not only the causes but the very phenomena that we face.

Managing complexity for systemic impact

If the management of organizations, the fostering of public policies or the deployment of development (cooperation) projects follow one another in a practically deterministic way (if I do A, then B will happen) and a linearly way (few variables, always in a single direction), as environments grow in complexity, project management and impact public policies should also change.

With the management of complexity, new methodologies and approaches to management appear that incorporate three factors that were not always taken into account in traditional management, all of them related to the loss of control over the situation:

  • Multifactoriality: realization and acknowledgement that there are many factors (particularly actors) that we do not control or even do not know, but that must be taken into account in the design as far as possible.
  • Importance of design: since we cannot act arbitrarily or discretionally due to loss of control over factors, we try to control the playing field or, at the very least, to know it. Thus, the thoroughness on the design of the projects and the exhaustive knowledge of the environment are key.
  • Influencing the system: although it may seem contradictory, since we are neither able to control nor often know the causal relationships, many projects will influence changing the system itself and will not limit themselves to operating within the system itself. The system becomes a dependent variable on which we can influence, not a variable that is given and to which we have to adjust.

Below we list some methodologies, approaches, concepts —with a more descriptive than normative goal— that incorporate new factors and perspectives to address the growing complexity in project management and public policies.

After each epigraph, a link “Some references on…” is added, which leads to a personal collection of documents that delve into the subject matter (on various occasions some documents are referenced in more than one epigraph when dealing with more than one topic).

Stakeholder analysis, naming, sensing, framing

The first major, necessary, incorporation of complexity is that of who, which actors intervene or are affected by an issue, a problem, a decision, a public policy. It does so through various names, each one with its particularities, the most common being the actor mapping and stakeholder analysis, but also interest groups and other denominations.

It is important to highlight that it is not only about making an inventory of actors, but also about how they read reality from their particular point of view. For instance, the question of housing has different readings and names depending on the actor: the problem of evictions, mortgages, rents, squatting, occupation mafias, immigration mafias, gentrification, tourist apartments, financial speculation, financialization of the economy, etc.

If we want to find solutions, we have to refine the diagnosis, and this involves incorporating all the different visions —without prejudices or moral judgments. How we “listen” to these actors —in Open Government we would speak of active listening— will be essential for the incorporation of all these visions.

Systems (systems analysis)

In the same way that it is done with actors, systems analysis tries to break down a complex problem into its basic components and processes, delimiting tasks, functions, relationships, direction of said relationships, etc.

Of course, systems analysis and stakeholder analysis are closely related, although while the latter is more focused on the subjects, the former is focused on their respective functions and interrelationships.

Systems analysis will provide better operational planning, improved ability to design and to implement better focused devices and assigning them the necessary resources (people, time, materials) to promote the components and functions that we want to leverage.

Foresight, futures

Foresight exercises are not new. “Foreseeing the future” —in the sense of considering what scenarios may occur in the future and with what probability— has been an exercise that humanity has carried out recurrently over the centuries.

However, the study of futures goes beyond mere prospective, for at least three reasons:

  1. For the abandonment of the hegemony of traditional statistics and the incorporation of post-normal science, which requires radical new approaches to the approach of what can happen and why.
  2. For to the incorporation of new actors and functions and the creation of new scenarios. In other words, and related to the previous points, it is not only a question of foreseeing what can happen, but of capturing what these future scenarios can be like, beyond whether they are possible and to what extent.
  3. For to the formation of new realities at the same time that we think about them, along the lines of what was previously commented on taking the system as an endogenous variable: futures exercises are often not only inventories of what can happen but also of what we would like to happen —and, as we will see later, what would have to be done to make them possible and probable.

Outcome mapping

Out of all the possible scenarios, outcome mapping helps us identify the effects we want to see happen. The concept of outcome is sometimes confusing and used interchangeably as effect or impact. Strictly speaking, in the activities we carry out, three stages of “impacts” can be distinguished:

  • Output, result: the “thing” (good, service) that we have produced and that is under our control. E.g. a basic digital literacy course.
  • Outcome, effect: the intermediate changes, in the short term, in which we have been able to influence directly. E.g. improve the ICT competence of some people.
  • Impact, impact: structural changes (behaviors, visions of reality, etc.), in the long term in which we can influence indirectly but to which we ultimately aspire. E.g. improve the employability of a collective.

Outcome mapping focuses the analysis on those effects that we can influence and that are real changes in a situation. They force us to think (and design) for impact, for transformation, avoiding “solutions” whose results are an investment of resources without impact on the system.

Theory of Change

The Theory of Change is linked to outcome mapping and tries to find the causal relationships that lead to impact, what we can do to obtain a certain result or impact. The Theory of Change identifies the necessary resources to carry out activities that will have expected results controllable to a certain extent; and, based on these results, and the causal relationships inferred or found by experimentation, expect to be able to influence directly to achieve effects and, indirectly, to achieve results, impacts.

The Theory of Change, like any theory, must be validated and, for this, evaluated. In the Theory of Change, evaluation (measurement, verification, ratification or refutation) is fundamental and forms part of the various iterations of the implementation of the Theory of Change.

It is important to note that the Theory of Change, like the very definition of results, effects and impacts, is very circumstantial or contextual: there are intermediate effects that are impacts at another level of analysis and vice versa: impacts that, at another level, are mere results, that can lead to other higher impacts.

Portfolio-based approach

The portfolio-based approach is situated (conceptually) halfway between stakeholder analysis, systems analysis and the Theory of Change. If we admit that we do not have control over everything, and that we need to mobilize certain resources to achieve certain results, we need to know what assets we all have together and how we can align them to achieve a common goal.

Going back to the Open Government paradigm, it is about acknowledging, from this map of actors, how each one participates in the project, but not only with their vision, but also and above all, with their own contributions (materials, methodologies, etc.).

To some extent, the portfolio-based approach challenges the foundations of classical organizational theory: counting on resources that “are not yours.” But, with the appropriate strategy, they can be mobilized and aligned for the common objective. For this reason, this approach fits into the entire complexity management map, where actors, relationships, scenarios and causal relationships have an architecture that is so different from classical management by processes.

Participation, facilitation, design thinking

Faced with this great organizational complexity, how we implement it comes to the forefront, even coming before the planning itself, at least the operational one.

The participation of the actors in the processes of diagnosis, deliberation, negotiation, decision-making or evaluation becomes essential; and the facilitation and revitalization of these participation processes to achieve the objectives, so that participation is efficient and effective. Of course, the logic with which it is created (or co-created, and later co-managed) requires new design methodologies: design-thinking , agile methodologies and others are now incorporated into the toolbox to enhance it.


Recently the concept of ecosystem has jumped from the realm of biology to that of technology, and from there to that of the social sciences. In a first meaning outside the field of life sciences, we speak of the ecosystem approach characterized by global vision, comprehensive action. It is a first meaning, but when we talk about governance ecosystems (of projects, of policies), the concept goes much further —going beyond what, in fact, could be assimilated to the vision of the system that we saw previously.

When we talk about acting with an ecosystem approach, we admit that its complexity often does not allow direct action. We saw it when talking about the multiplicity of actors, their relationships, their respective portfolios, how they co-design actions or align themselves with them, the multiplicity of scenarios and desirable results and impacts, the difficulty of establishing relationships causes over which we have no control (only influence, often indirectly). Given this scenario, the ecosystem vision is characterized, in addition to the global vision and comprehensive action, by:

  • Act on the environment, on the context, to influence (indirectly) the results, effects and impacts. This is done by providing the generic infrastructure of the ecosystem.
  • Promote the autonomy of the actors, providing transversal applications (methodologies, instruments, resources, codes, standards) that they can use freely.
  • Align the different autonomous instances (projects, institutions) of the actors through the design of the infrastructure and transversal applications, promptly providing incentives that reward alignment or penalize (or leave rewardless) divergence.

The ecosystem vision, therefore, promotes the project or the institution as a platform on which others operate, where institutions and projects become open infrastructures for autonomous decision-making with collective impact.

In conclusion, the way of approaching projects, the management of organizations or the promotion of public policies is changing radically as a result of the verification of the profound (and constant and accelerated) transformation of the contexts and environments in which these take place. and they operate.

There is no single model, and often the methodological proposals are heterogeneous, from what are mere descriptions to highly complex organizational and operating architectures. However, all of them seek to overcome a way of designing and managing that shows many signs of fatigue, insufficiency, and inefficiency. For now —and, perhaps, for a long time— it will be necessary to arm ourselves with a new toolbox, profiles and skills to perform new tasks and tackle new challenges and try to provide solutions, always incomplete, always tentative, always temporary, but always also necessary to influence the environment, in the context, to, through these, progress.


iCities (V). Round Table: Connected Citizens. Cyberactivism.

iCities is a Conference about Blogs, e-Government and Digital Participation.
Here come my notes for session V.

Round Table: Connected Citizens. Cyberactivism.
Chairs: Rosa Jiménez Cano

Alana Moceri, president Democrats Abroad Spain

First time that primary elections can be done on-line. This means increasing the number of countries where voting is possible from 34 up to 161.

Online, everyone can contribute: absolutely everyone can upload videos to YouTube, photos to Flickr or text to any blog. Pro: democratization. Con: loss of control over your campaing.

Fundrising is key and is a good proxy to test the health of a political campaign.

Obama’s discourse is really 2.0: you can, empowerment, engagement. is a good example of it, where you can even earn points as a reward for your implication and helping recruit other people. This really builds up a formidable base of activists.

Marshall Ganz: It’s values, not only interests, what drives people to take part in civic movements.

Sebastián Lorenzo

Fundación Generación Libre: how voters connect to social networks in Argentina. Not centralized, not decentralized, not distributed, but complex networks. They best way to boost complex networks is to build software that enhances the connection between peripheral nodes to the central ones (leaders).

Cyberactivism: activities to help bridge the digital world with the off-line world, with impact in the “real” world.
Cybermilitant: someone commited in the long-run with “someting beyond” cyberactivism. We’ve yet to find out what this really means.

Noticias LA: a distributed network of volunteers, living in all coutries of Latin America and Spain, selecting local news and feeding them to the site, acting as a news agency 2.0.

César Calderón

Social mediators are no more the protagonists in the Administration-Citizenry interaction: it’s the citizen the one that has to lead the approach towards their Government.

We are used to long run political campaigns, this is why, how and what for political parties were created for. But now people gather around more ephemeral and ad hoc actions. And, indeed, the top-down way of designing engagement has given place to a more bottom-up way of participating. Horizontal replaces vertical.

Antoni Gutierrez-Rubi

Goals of activism: have to be possible to reach and well planned. Assessment is a must and often overridden because of the speed of times and lack of time to reflect.

Proposals: agitation is good, but also reflection. A choral voice (i.e. making the same proposal from different places and points of view, but the same one) might be desirable now and then. Continuity and orientation of the discourse would help in the long-run engagement of our target.

Arguments: less opinion, more arguments. Ideas are good as long as they are “well packed” and backed with arguments.

Leadership: hyperleadership is good to avoid fragmentation, but has to leave room for shared leadership. Of course, leadership to achieve changes and goals. The ROI on leadership has to be positive and as big as possible. What matters is not getting there alone and early, but with everyone and on time (León Felipe).

Activists: they have to feel comfortable working without parties and organizations. But linked to the causes by following some basic rules. ARTivists: someone to be taken into account to help in the “packaging” of our ideas and arguments.

Plurality: are we in a networked world without boundaries… or sheltered in our trenches? Open minds.

Influences: credible, proximate, creating opinion. We have to impact “reality 1.0”, not think from and for the minority.


iCities 2008, Blogs, e-Government and Digital Participation (2008)

iCities (Ia). Opening Session: Digital Citizens vs. Analogue Institutions

iCities is a Conference about Blogs, e-Government and Digital Participation.
Here come my notes for session I (part I).

Opening Session (part I)
Chairs Carmen Sánchez-Carazo

Digital Citizens vs. Analogue Institutions
Ismael Peña-López

These are the materials I’m using at the iCities: Primeras Jornadas sobre Blogs, e-Government y Participación Digital [First Conference on Blogs, e-Government and Digital Participation], for the opening speech, in which I take part on Friday 9th May 2008.




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Castells, M. (2004). “Informationalism, Networks, And The Network Society: A Theoretical Blueprint”. In Castells, M. (Ed.), The Network Society: A Cross-Cultural Perspective. Northampton, MA: Edward Elgar.
Dutta, S., López-Claros, A. & Mia, I. (Eds.) (2006). Global Information Technology Report 2005-2006: Leveraging ICT for Development. Basingstoke: Palgrave Macmillan.
Dutta, S. & Mia, I. (Eds.) (2007). Global Information Technology Report 2006-2007: Connecting to the Networked Economy. Basingstoke: Palgrave Macmillan.
Dutta, S., López-Claros, A. & Mia, I. (Eds.) (2008). Global Information Technology Report 2007-2008: Fostering Innovation through Networked Readiness. Basingstoke: Palgrave Macmillan.
Eurostat Information society statistics. [online]: European Commission.
Freedom House (2007). Freedom in the World 2007. Washington, DC: Freedom House.
Mominó de la Iglesia, J. M., Sigalés Conde, C. & Meneses Naranjo, J. (2008a). L’Escola a la Societat Xarxa: Internet a l’Educació Primària i Secundària. Barcelona: Ariel.
Mominó de la Iglesia, J. M., Sigalés Conde, C. & Meneses Naranjo, J. (2008b). L’Escola a la Societat Xarxa: Internet a l’Educació Primària i Secundària (Volum I). Informe Final de Recerca. Barcelona: UOC.
Mominó de la Iglesia, J. M., Sigalés Conde, C. & Meneses Naranjo, J. (2008c). L’Escola a la Societat Xarxa: Internet a l’Educació Primària i Secundària (Volum II). Informe Final de Recerca. Barcelona: UOC.
Norris, P. & Curtice, J. (2006). “If You Build a Political Web Site, Will They Come? The Internet and Political Activism in Britain”. In International Journal of Electronic Government Research, 2(2), 1-21. Hershey: IGI Global.
OECD (2007). PISA 2006: Science Competencies for Tomorrow’s World. Volume 1: Analysis. Paris: OECD.
Parks Associates (2007). Offline Americans see Internet of Little Value. [online]: Parks Associates.
Peña-López, I. (2007). El papel de las TIC y la Web 2.0 en el desarrollo: de las estrategias push a las estrategias pull. Seminar and round table imparted in Cornellà de Llobregat, January 25th, 2008 at the Difundir las TIC en la época 2.0 conference, Observatorio de la Cibersociedad. Cornellà de Llobregat: ICTlogy.
Ruiz de Querol, R. (2008). “De Instituciones a Ciudadanos: Algo falta en la cadena”. In
Estrategias 2.0, 8 Mayo 2008. [online]
Sabaté, F. (2007a). “¿Tan mal estamos de conectividad? [1]”. In Estrategias 2.0, 14 Noviembre 2007. [online]
Sabaté, F. (2007b). “¿Tan mal estamos de conectividad? [2]”. In Estrategias 2.0, 16 Noviembre 2007. [online]
Universal McCann (2008). Wave 3. New York: Universal McCann.


Now that the conference is over, hearty and warmest thanks to Pablo Díaz and César Calderón for making the conference happen and for having invited me.

Ricard Ruiz de Querol deserves my sincerest gratitude for his always challenging insights about the Information Society. Jaume Moregó also pushed me to a project that payed back with good reflections. A good buch of this conference was inspired by them both, thank you. And also thanks to Julio Meneses for his lightning fast and valuable help with some graphic materials.


iCities 2008, Blogs, e-Government and Digital Participation (2008)