Scenarios, Strategy, and the Strategy Process

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pdf file http://www.maureen.ohara.net/WASC/GBN_scenarios_strategy_keesvdh.pdf

Type of work: Article (academic)

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Management and Business Administration

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futures

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van der Heijden, K. (1997). “Scenarios, Strategy, and the Strategy Process”. In Presearch. Provoking strategic conversation, 1 (1). Emeryville: Global Business Network.