Keynote Speech: Ian Forrester
Beyond the broadcast (trends and patterns moving forward)
Web 2.0 is not user generated content, but also the social, interactivity, the collective intelligence.
The BBC worked with projects and trials just as BBC Blogs, Feed Factory, Creative/Open Archive, Podcasts, Data Feeds, Data Apis, etc. The BBC Backstage wanted to stimulate creativity. Backstage is community: lively discussion lists, suggestions, social events, etc.
Backstage is also transparency: how in touch is the BBC with its audience.
Backstage is the Wild West: an opportunity to move prototypes onwards, to try out new technologies, to work with internal BBC staff directly, to shape the future of the BBC… and it’s changing the BBC: co-working, open coffee/lunch, grassroots support, startup teams, connecting the internal with the external…
Backstage is on the Digital Media Initiative (DMI)
The next web: ubiquity, rich Internet applications and widgets, connected objects, open information and sharing licenses, permalinked media, pipelines, attention and identity 2.0, digital restriction / right management.
Is TV dead? It is when it shows YouTube clips for half an hour!!!! BBC iPlayer allows to dowload/play 7 days of BBC programmes… and with a BBC iPlayer Facebook App… created by somebody else.
Legal and illegal content coexisting in the same site thanks to mashing up, social software, personalization, open APIs, etc. And seeing how your content is being shared illegally also gives you clues on how good it is, what your audience is thinking about you and your content.
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