In a working session last Friday, my colleague Albert SangrÓ said something I found really interesting: we should not mix up tutorization with fidelization.
Though it is absolutely true that the tutor, in his activity, has an important role in fidelization, it is not his main role to lock in the student but to help him in his way through learning.
Say it again: the (main) role of the tutor in (e-)learning is help the student reach his educational goals in the most satisfactory way. This means pedagogical advice, technological advice (in the case of e-learning), professional advice (when heading employment offers), etc.
Fidelization (i.e. “enrol again with us”) is a different thing. It will depend on whether you reached your educational goals or not, but it is a different thing.
When talking about e-learning for development, the subject becomes more and more important because fidelization deals with educational goals but with plenty other things rather than education itself: development goals, sustainability, multiplier effects, etc.
If you need to cite this article in a formal way (i.e. for bibliographical purposes) I dare suggest:
Peña-López, I. (2004) “Role of the tutor in e-learning” In ICTlogy,
#7, April 2004. Barcelona: ICTlogy.
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