20111130

Leadership in a digital age: networks, digital competence and social networks

I have been lately involved in four events related to how businesses should address a change of era from an industrial age towards a digital age in general, and how to step inside of social networking sites in particular. The macro view I presented it in August in Santiago de Chile (virtually) at The Project‘s Managing XXI – Executive Skills for a Digital Economy training programme, and in twice in November in Barcelona, at the Spanish edition of The Project‘s Managing XXI – Executive Skills for a Digital Economy. The micro vision I spoke about it at the Jornada per a emprenedors “Xarxes socials” [Entrepreneurs' Conference on Social Networking Sites], in Tortosa (Spain).

When we speak about leadership in a digital age, we use to list plenty of “new” skills that the “new” leader should have, namely: problem solving, critical thinking, team-working, etc. While I might share this or any other combination of skills that one may make up, the problem I find with this approach is that it focusses too much on the consequences and not on the cause, on trying to deal with the resulting scenario of the deep changes we are witnessing instead of trying to understand the causes behind that very same change. In other words, most lists of 21st Century Skills are symptomatic when they should be systemic.

In the following interview (in Spanish) for The Project I tried to depict what is a leader in a digital era and, by construction, what is an “Enterprise 2.0″ — a term with which I do not feel very comfortable, but that everybody seems to understand (which is what matters).

The baseline is that we have succeeded in digitizing information and communications, with two major consequences: the end of scarcity and transaction costs, and the substitution of human mind-work by machines. In this context, two main strategies arise:

  • The substitution of hierarchical structures by horizontal networks, which imply being able to work very differently, enabling connections.
  • The need to master digital skills — a complex set of — as the new landscape is digital.

Networks

In an industrial society, goods are scarce (apples are not infinite, nor are sheep or any other resource) and working with them requires transaction costs.

Hierarchies and intermediaries used to be efficient and effective ways to cut down transaction costs while working with scarce goods. Information — which was embedded in physical supports as books or brains, both of them scarce — was also scarce and costly to handle. Thus, decision making had to be centralized: only the one on top would be able to have all the information necessary to make an informed decision.

Graphic: Leadership in an Industrial Society

When we digitize our inputs (information), the way we apply labour (knowledge), capital (computers), and our output (information and/or knowledge), goods become non-scarce (as material goods used to be) and dealing with them (storage, “handling”, transformation, distribution, etc.) becomes costless.

The hierarchical architecture becomes now a burden: information has to artificially circulate along the chain of command, infringing an added cost in matters of time and, sometimes, matter. When information is abundant and transaction costs are few, networks are more effective and efficient than hierarchies. That is a fact.

Graphic: Leadership in an Industrial Society

In a digital society, the good leader is the one that enables the network to be, to run smoothly, to create connections between all the nodes, to shift the process of decision making to the nearest and most appropriate node, more likely to be much more knowledgeable about a specific matter than any other node in the network.

Digital skills

Not only understanding that the network is the new architecture is what is needed, but also being able to live in it. And as networks are boosted by digital technologies, a collection of digital competences apply.

An explanation of such a collection can be found at Towards a comprehensive definition of digital skills. I will just list them here:

  • Technological Literacy: HOW
  • Informational Literacy: WHAT
  • Media Literacy: WHERE
  • Digital Presence: WHO
  • e-Awareness: WHY

When asked for an example where all these skills can be put into practice, I like to cite Analyzing digital literacy with a single simple tweet, where each and every conception of digital literacy can be explored by using a message on Twitter.

Social networking sites

A typical question that usually comes at this point is whether firms should be on social networking sites. In an interview (also in Spanish) entitled Redes sociales: ¿oportunidad u obligación? (Social networking sites: opportunity or obligation?) I talked about this.

The main points of the interview are the following four:

  • Living in the social networking sites is both a problem and a requisite of the “new times”. On the one hand, as social animals, we have to acknowledge that social networking sites are boosting our social potential: committing with a cause, hanging out with friends or engaging in collaborative work are much more easy when gone digital. On the other hand, if we are knowledge workers (and we increasingly are), social networking sites are tools which usage we should master.
  • Digital technologies are becoming general purpose technologies. This means that each and every aspect of our lives will be affected and transformed by digital technologies. And now that we just added the “social layer” onto the Internet, we will never more be able to tell a social networking site from the “rest of” the Internet and vice versa.
  • This is a change of era, not a collection of small changes. Institutions will be radically transformed as will be the concept of citizen (or worker, in the context of businesses).
  • Thus, we have to acknowledge and understand those changes. And we have to acquire the necessary (digital) skills to deal with the new scenario that is unfolding before our eyes.
20110603

Analyzing digital literacy with a single simple tweet

Two years ago, in Towards a comprehensive definition of digital skills, I depicted digital literacy according to five different categories, being those categories technological literacy, informational literacy, media literacy, digital presence and e-awareness (please see the paper From laptops to competences: bridging the digital divide in higher education for a thorough explanation about those concepts):

Explaining these concepts with a single example (that is, all the concepts using the very same example for all of them) is not always easy, so you end up using different examples with each category or concept. Today I just found that single example that can be used to explain all of them.

On 3 june 2011, Brian Lamb, strategist and coordinator with UBC’s Centre for Teaching, Learning and Technology, tweeted what follows:

Tweet: Hanging with @grantpotter and @cogdog at Kootenay Co-Op Radio, ready to simulcast to #ds016radio for #etug http://t.co/1LAoLU6
Hanging with @grantpotter and @cogdog at Kootenay Co-Op Radio,
ready to simulcast to #ds016radio for #etug yfrog.com/hss95tdj

This tweet seems coded by the Enigma encryption machine. Decoding it definitely requires much more than what the usual definition of digital literacy implies, but a complex set of skills or competences as the one described above:

  • Technological literacy: Easy at it may seem at first sight, many people just do not get how twitter works. It is as simple to operate (“just a 140 car. message”) as complex to understand how it works as a whole. Add to this that you have to be following either @brlamb or any of the hashtags to be able to notice the new tweet. And that you can follow them in several different ways, including different technologies, platforms and devices. Definitely, not that easy.
  • Informational literacy: There are three kinds of links in Brian Lamb’s tweet. At least two of them feature “strange” signs (@ and #) and the other one looks (or maybe does not) like your usual link, but lacking the http:// part (not to speak about the www.). Informational literacy is about telling the difference from those different links, what do they mean and where do they head towards if one clicks onto them. Informational literacy is about being able to find out that @grantpotter and @cogdog are two people (that’s more or less obvious once you’ve clicked on the respective links), that #ds016radio is the free streaming station used for the Digital Storytelling MOOC course, and that #etug refers to the Educational Technology Users Group Spring 2011 Workshop. Easy to find out for the experienced user, those last two do require an effort for the unexperienced one.
  • Media Literacy: The tweet is accompanied by an image. Its meaning is absolutely related to the information gathered in the tweet (as one would expect) and so it completes the message. Nevertheless, media literacy is not about the image, but about the crossmedia and crossplatform factors implied by that tweet. The actual message is that for you to get the whole piece of information you have to browse at least 4 websites (Twitter, with information about the profiles and the hashtag timelines; the course, the radio station and the event website) and then you have to tune in yet another device to listen to the actual radio. Indeed, the word “simulcast” already warns you that it will be much more complex than opening a book, sitting and reading. Add to this that you can add your soundcraft to #ds106 radio, by using DROPitTOme, a way to operate Dropbox. Oh, and yes, the image was uploaded to a companion service to Twitter, yfrog. Let us acknowledge that this cloud computing thing is a complex one to say the least.
  • Digital presence: It is very different identifying who the author or who the people mentioned in of the tweet are, from knowing what is their relationship and what is the meaning of them being together doing what is told in the message. But, more important than that, is what will imply for you being related with them. Answering or retweeting Brian Lamb’s message will tell everyone that you are interested in instructional technology. Following Brian would reinforce that message, and being followed back by him and/or other people from his closest professional network can end up implying the fact that you indeed agree with the ideas that this network more or less share: educational resources should be open, learning should strongly be based on building (constructivism) and remixing and working with your peers (connectivism), education has a way out of institutions (edupunk), and so [by the way, my apologies for the simplifications]. There are many messages whose information is about who you are rather than a transmission of rough data.
  • e-awareness: Taken at a systemic level, Brian Lamb’s tweet talks about very important things. We have just mentioned connectivism or edupunk. But implicit in the message’s 126 characters is the understanding of what is a massive open online course (MOOC) or how an amplified event works. Full understanding of the tweet requires awareness on how information and communication technologies are (or are potentially) changing the landscape of education, how the educational system and educational institutions are being threatened on their very same core and foundations, how the roles of teachers are (or should be) shifting from lecturers to mentors, etc. E-Awareness is about knowing the systemic and strategic implications of living in a knowledge society; and, implicitly, that tweet is talking just about that.

Now, those are 126 characters charged with meaning. If a single simple tweet requires so much digital competence, what is needed for living your daily live at full throttle? What for the exercise of democracy and citizen participation? What for health? What for education? What for love and friendship?

20100510

PEP-NET interview on the Goverati

Bengt Feil — thank you very much! — interviewed me for the Pan European eParticipation Network (PEP-NET) to sum up in three minutes my speech Goverati: e-Aristocrats or the delusion of e-Democracy that I gave at the eDem10 Conference.

If you cannot see the video please visit http://ictlogy.net/?p=3360

The main points I make on the interview are:

  • During the 250 years of our industrial society, capital owners (capitalists) have been the ones that have ruled the world, the ones that are in power.
  • Our democratic system is shaped according to this industrial society and its power relationships.
  • In the upcoming knowledge society, the ones that will be able to manage cleverly knowledge by means of digital tools (digerati) are likely to have a higher share or power in all the aspects of life, especially the government (goverati).
  • We need to work to make access to knowledge as widespread as possible — access to infrastructures, digital competences, effective usage — so to avoid replacing the existing plutocracy with a new e-aristocracy.
20100118

Framing the Digital Divide in Higher Education

In November 2008, the UOC UNESCO Chair in e-Learning organized its Fifth International Seminar entitled Fighting the Digital Divide through Education, which I contributed to organize and reported here.

After that event, the director of the Review of University and the Knowledge Society (RUSC), Josep Maria Duart, asked me to coordinate a monograph on that same subject, the Digital Divide, but within the framework of Higher Education. This monograph has just been published: Framing the Digital Divide in Higher Education.

The monograph aims at giving an comprehensive overview to the topic of the Digital Divide, from infrastructures to the more philosophic concepts, and from mere access to impact, always related to Education and, most especially (though not exclusively) to Higher Education. Following are the abstracts and links to the full text articles. The introduction is not (only) your usual introduction, but also a sort of a roadmap that wants to explain the structure and rationale behind the monograph. Enjoy your reading and don’t stop you from sending your feedback to the authors. Last, but not least, I want to thank Matti Tedre, Fredrick Ngumbuke, Jyri Kemppainen, Neil Selwyn, Jonatan Castaño-Muñoz (and other persons that at last could not make it) for their support and contribution to this project. I cannot but also thank Elsa Corominas for her tireless editing effort, and Michael van Laake and Shirley Burgess for their empathy and understanding when reviewing and translating the manuscripts. Thank you all.

Framing the Digital Divide in Higher Education (Introduction)
Ismael Peña-López

This is the introductory article to the monograph “Redefining the Digital Divide in Higher Education”. The article describes a comprehensive approach to the phenomenon of the digital divide and digital access, based on Marc Raboy and Mark Warschauer’s research. This approach depicts the evolution from mere physical access to effective use of information and communication technologies in the field of higher education. Within this framework, the articles in the monograph are presented highlighting their role in contributing to a comprehensive approach and reflection on the digital divide in Higher Education.

Download the introduction (PDF file 246 KB)

Infrastructure, Human Capacity, and High Hopes: A Decade of Development of e-Learning in a Tanzanian HEI
Matti Tedre, Fredrick Ngumbuke, Jyri Kemppainen

Tumaini University, Iringa University College in Tanzania began to develop technology-enhanced learning in 1999. At the beginning of the process, the college had no public computer laboratories. The e-learning capacity was gradually developed over the following 11 years: computer laboratories, a local area network, an electronic library collection, a dedicated IT support department, Internet connections, electronic presentations, a B.Sc. program in IT, video lectures, and online learning. In this article, we analyse the complex network of challenges that we faced during the development process. We discuss technical issues with ICT equipment, system administration, and networks, and we analyse socio-cultural issues with training, funding, and pedagogy.

Download the article (PDF file 814 KB)

From Laptops to Competences: Bridging the Digital Divide in Education
Ismael Peña-López

Most of the existing literature that deals with the digital divide in the educational system focuses either on schools or universities, but rarely do we see a vertical approach where the system is considered as a whole. In this paper we relate initiatives that aim to bridge the digital divide in the current situation in higher education. We discuss why policies that focus on infrastructures (e.g. laptops) are not the answer, as they mostly leave digital competences unattended, leading to (or not helping to amend) the digital void in universities in matters of skills. We end by proposing a general framework to define digital skills so that they are included in syllabuses at all stages of the educational path.

Download the article (PDF file 717 KB)

Degrees of Digital Division: Reconsidering Digital Inequalities and Contemporary Higher Education
Neil Selwyn

Whilst many authors are now confident to dismiss the notion of the digital divide, this paper argues that inequalities in ICT use in contemporary higher education are of growing rather than diminishing importance. In particular, it argues that there is an urgent need for the higher education community to develop more sophisticated understandings of the nature of the digital divisions that exist within current cohorts of university students – not least inequalities of ‘effective’ use of ICT to access information and knowledge. With these thoughts in mind, the paper presents a review of recent research and theoretical work in the area of digital exclusion and the digital divide, and considers a number of reasons why digital exclusion remains a complex and entrenched social problem within populations of higher education students.

Download the article (PDF file 349 KB)

Digital Inequality Among University Students in Developed Countries and its Relation to Academic Performance
Jonatan Castaño-Muñoz

Research on the digital divide has shown that it is important to study more than just the differences between those who do or do not have Internet access. Other dimensions that should currently be studied are: Internet skills, time spent on the Internet and, in particular, the use people make of the Internet. For each of these it is important to study the determinants and social consequences. In this paper we first present an overview of these dimensions and their determinants, and secondly analyse the influence of the dimensions with respect to the academic performance of university students. The analysed data, in agreement with international research, demonstrate that a) the effects of the Internet on academic performance are not direct, but mediated by variables and, b) the positive effects of the Internet are more pronounced in those students whose background is already more favourable for achieving better academic results without using the Internet, in agreement with the knowldege gap hypothesis.

Download the article (PDF file 356 KB)

Monograph: Framing the Digital Divide in Higher Education

Download the whole monograph (PDF file 4,199 KB)

20090717

Digital Competences (VIII). Cristóbal Cobo: e-Competences in the European Framework: literacies in the XXIst Century

Notes from the course Competencias digitales: conocimientos, habilidades y actitudes para la Sociedad Red (Digital competences: Knowledge, skills and attitudes for the Network Society), organized by the CUIMPB, and held in Barcelona, Spain, on July 16th and 17h, 2009. More notes on this event: competencias_digitales_cuimpb_2009.

e-Competences in the European Framework: literacies in the XXIst Century
Cristóbal Cobo

Europe is doing pretty well (in relationship with the rest of the World) in broadband adoption and Internet users. But… what do people do with broadband in the Internet? For instance, the Chinese blogosphere (with much lower Internet adoption) is larger than the US and EU blogospheres combined.

Social networking sites have become platforms where to informally develop digital skills.

Digital skills might be related with the educational level, but there is contradictory data to validate this statement. Indeed, we quite often find no relationship at all. What is nevertheless clear is that the digital divide and the e-competences divide have much in common with other development divides.

There’s been a huge concern to bring equipment inside schools, to bring computers and connectivity into the classrooms. The question being: are them students learning more? In general, we do not find any evidence between more access and usage of ICTs and higher performance in education. And not only this, but also ICTs haven’t brought any change at the methodological level, any pedagogical innovation. If any relationship was found, it is between performance at school and access and usage at home.

Indeed, beyond a specific threshold, more ICT availability does not imply higher ICT usage… but, quite often, just the contrary.

e-Competences are meta competences: a compendium of several competences, including their own framework: a long-term agenda, stakeholder partnerships, research and development.

Though youngsters show an apparent ease and familiarity with computers, the impact of ICTs in youngsters has been overrated.

e-Awareness as the most important of e-competences:

  • understand the importance of e-competences
  • promote a constant update of such competences
  • promote a professional use or application of them
  • promote the acquisition of such abilities

e-Inclusion: the Information Society does not work if we only support the ones that had the best chances to be educated, to have a good job, etc. And a good starting point is de-elitize the advanced ICT users.

Some proposals for e-competences acquisition:

  • Uniformity vs. consistency
  • Constant updating
  • Do not reduce them to ICT usage
  • Validate informal e-skills
  • Incentives

Some final thoughs

  • The impact of ICTs in education has not been the one expected
  • Integration of ICTs in education demands deep changes
  • The potential of ICTs to develop a continuous learning is huge

Proposals for policies in e-competences

  • Integral adoption of ICTs in education, including innovative pedagogy, teacher training, new learning environments, etc.;
  • Use ICTs to enrich informal learning spaces, contextual learning, collaborative learning, blended learning, innovative and continuous learning;
  • Forget about instrumental standards, but go in the direction of building principles and standards based on actualization and recognition, related with digital citizenship
  • Move towards e-maturity: find the proper application for ICTs. ICTs are not for everything and everyone and everywhere. And unlink e-competences with the number of computers and usage time.

[click here to enlarge]

Q&A

Q: The abolition of censorship and other restrictive practices, will it help in e-competences adoption? A: Yes, it would help, but we also have to forget about a 1:1 relationship between people and computers, or that ICTs are going to bring solutions to each and every problem (like lack of democracy). But, yes, of course, it is a necessary condition (not sufficient) that governments become e-aware.

Jordi Palau: sure the new generation of Web 2.0 technologies won’t help education? They’ll help, but the change, the real change, is at another level.

More information

Course on Digital Competences (2009)

Digital Competences (VII). Gerard Vélez and Laura Rosillo: La Caixa, from e-Learning to collective intelligence

Notes from the course Competencias digitales: conocimientos, habilidades y actitudes para la Sociedad Red (Digital competences: Knowledge, skills and attitudes for the Network Society), organized by the CUIMPB, and held in Barcelona, Spain, on July 16th and 17h, 2009. More notes on this event: competencias_digitales_cuimpb_2009.

La Caixa: from e-learning to collective intelligence
Gerard Vélez and Laura Rosillo

The Virtaula project was born in 1999 at La Caixa [one of the largest banks in Spain] as an e-learning platform to train the employees. But the framework has deeply changed: the Internet has moved form the Internet of enterprises to the Internet of people, becoming more social. The Internet becomes multichannel, user-generated, social networks based, etc.

The institution has also evolved and been restructured, from a hierarchic institution to a matrix-based management.

The new Virtaula implies savings in the field of collaborative work: meetings, work groups, professional development, training, etc.

Virtaula was born as an e-learning platform to reach 25,000 employees, all over Spain, without no boundaries of time or space, giving a quick response, in few time. It was intended also to transmit corporate values (especially to new employees) and to transmit corporate procedures. Training paths were followed by each and everyone, and these paths were generic and non-transversal.

The new focus is to give answers and solve problems that the needs of the business, of every day work, require. The idea now is to reinvent e-learning based on internal bi-directional communication. The new training design it not generic but segmented, needs-focused, applied, practical.

There’s been a shift from 100% employees following formal training courses to 40% employees following formal training courses. But employees keep on logging onto Virtaula looking for informal learning and knowledge sharing among peers. These open spaces are built on demand: besides formal training, the rest of the platform and the rest of training initiatives work on demand and to answer the needs and requirements stated by the employees.

Of course, a minimum of commitment is asked for: behind any demand made to Virtaula some requisites need to be matched: fora responsibles, online mentors, etc. that usually come from the same group of people that asked for a new virtual space.

The organization of virtual groups replicates the natural organization of groups within the firm, as it has been proved that it is also the natural unit of knowledge sharing. These units work as a top-down channel for information diffusion, and also as a bottom-up and peer-to-peer platform for knowledge sharing. In these units, the blog has been acknowledged to be the king tool.

Virtaula is full of “solutions” uploaded by the employees to give answer to the situations they find in their daily work, and everyone benefits from contributing to the knowledge platform, being trust in their peers the main value.

What has changed is not (only) the platform, but what people do in it. In Virtaula 1.0 people enrolled in a course, followed training paths, took part in fora by formal (organization- and hierarchy-based collectives), accessed materials and asked a tutor. In Virtaula 2.0, everyone manages their own training, generates content, write blogs and upload videos, lead and mentor virtual spaces, gather around interests (not organization charts), manage information and build their own networks.

Main changes from Virtaula 1.0 to Virtaula 2.0

  • Spectators became the starring characters. Knowledge shifted from being shared to being built;
  • And learning moves from autonomous learning to collaborative learning;
  • From consumers to prosumers;
  • Expanded authority: it’s better a shared collaborative document, than copies from the original; we have to compete outside, not inside (the firm)

In Virtaula 1.0 trainers were “real” trainers and were asked to answer the students back, mark them and lead a specific group. The new paradigm is that everyone can be a trainer provided they’re willing to lead a topic. People are now agitators, ambassadors, producers, turn tacit into explicit knowledge, share and collaborate, etc. And they are all volunteering to do it.

Main digital skills worked with the employees

  • Know how to search (e.g. Google)
  • Know how to read (e.g. Google Reader)
  • Know how to store (e.g. Delicious)
  • That should lead the employees to be able to publish whatever on Virtaula

Q&A

Mercè Guillén: why is it that the Virtaula platform has so little corporate imaging? Laura Rosillo: It’s made on purpose. The idea was that Virtaula were not an intranet but the Internet. On the other hand, the purpose was that it should not be a corporate space, but a place for the employees, for the people. La Caixa already has an intranet, and Virtaula should be detached form it.

Q: Have you thought about using already existing social networking sites for other purposes? Gerard Vélez: yes, and the work done in Virtaula should empower the employees to “colonize” other parts of the Internet.

Q: What’s the participation level? Is people aware that this way of working will have any impact on profits? Gerard Vélez: out of 25,000 employees, 15,000 have accessed the platform, 6,000 are in work groups and 1,000 are highly active users. And people do it because it has a positive impact on their daily work.

More information

Course on Digital Competences (2009)

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