It explains how some organizations – and NGOs should follow the path – d0n’t ask for money but give information or services instead, and then ask for support.
By building an e-mail list around news or information, an organization is cultivating those people to become donors, Allen said.
“Most people coming to the site are not looking to give money,” he said. “They are looking for information.”
It seems to me this is the same thing some blogs or freeware developpers do in their sites: “Hey, come and read or download whatever you want: I do it for free and for my pleasure. BTW, any income will be welcome: I too have a mortgage”
An interesting idea and surely a good way to correctly value how much worth is what you.
If you need to cite this article in a formal way (i.e. for bibliographical purposes) I dare suggest:
Peña-López, I. (2004) “Nonprofits Move On in Fundraising” In ICTlogy,
#4, January 2004. Barcelona: ICTlogy.
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